Bridal Market Fall 2013 Recap: the Shows, the Parties, the Fun

Posted on October 16, 2013 by intern

This past week has been busy with tons of Fall 2013 Bridal Market events. I got to see the latest gown collections on the runways, spend time with our clients and make new friends in the bridal industry!

After unveiling Della Giovanna‘s Fall 2014 Collection with our own fashion show, I got to take a back seat at some great bridal market shows. Our first was at Theia Couture where I really loved these wedding pants.

I got to rock out with Joanne Barken, CEO of The Bach, at the gala hosted by the wonderful nonprofit organization, Wish Upon a Wedding.

Wedding capes were a big trend at the shows we saw, including this sheer beauty from Alfred Angelo. Another trend was florals and, of course, the queen of floral Claire Pettibone did not disappoint:

Our next show was by Watters, whose bridesmaid dresses are carried on Weddington Way. After the show, The Knot TV interviewed Weddington Way‘s CEO Ilana Stern about the trends.

Next, we headed to the New York International Bridal Week held at Pier 94, where Kirribilla debuted its adorable Little White Dress collection.

Bridal market goes on around the clock, so at night we attended the fun Inspire Smart Success Magazine Party with our clients from The Bach, Nadia D. Photography and Della Giovanna.

The culmination of Bridal Market week was the incredible galas hosted on the last night by Martha Stewart Weddings and The Knot magazines. For my appearance, I chose this gorgeous Fiore dress by Kirribilla, morganite earrings by Yael Designs and a stylish handbag by Ita Collection:

We started off the night with drinks at the Gallow Green and we even had a mini photo shoot styled by Nadia D Photography:

Founders of The Bach, Star Talent, Della Giovanna and Nadia D Photography with Sasha Vasilyuk of I Do PR

The 12th Annual Martha Stewart Weddings Bridal Fashion Week Party called “Starry Night” took place in the magazine’s offices, which were transformed into a lavish lounge with live entertainment, ice cream sandwiches, photo booths and other delights.

Sasha with Ilana Stern from Weddington Way, Phoebe Davison from Kirribilla, Vanessa from Weddington Way and Nadia of Nadia D. Photography

We spotted a few brilliant bridal bloggers! Elizabeth Muhmood Kane of Bridal Musings, Anne Chertoff and Jessica Bishop from The Budget Savvy Bride posed for a pic.

Jacqueline Courtney from Nearly Newly Wed and Thea Bloch-Neal from Hushed Commotion looked great in their headbands.

We then hopped over across town to The Knot Wedding Gala at the New York Public Library:

And of course I got to dance with two of The Knot‘s gorgeous editors, Sam and Heather.

Nadia D. Photography and Sasha Vasilyuk

It was a great night and a perfect way to end bridal market!

Della Giovanna Launches Inaugural Collection at W Hotel

Posted on October 11, 2013 by intern

We’re very excited to share that Tuesday night, our newest client bridal couture designer Della Giovanna launched the inaugural collection of edgy, fashion-forward wedding dresses for Fall 2014!

Founded by New York fashion designer Michelle Della Giovanna, the collection combines the glamour of a traditional wedding gown with the latest trends of today’s fashion runways. As part of Bridal Market Week, where editors attend several dozen shows, we wanted to wow our guests, which is exactly why we held the fashion show and launch party at the Extreme WOW Suite on the 57th floor of W New York – Times Square:

Guests were welcomed not only with the stunning view of the city, but also with bubbly and unique canolis and seasonal pumpkin panna cotta from Pasticceria Bruno:

The innovative bridal collection was inspired by Michelle Della Giovanna’s fashion design background and caters to the modern bride who wants a statement-making wedding gown that reflects her contemporary sense of style.

Here’s me (on left) with Michelle Della Giovanna in front of the fab Extreme Wow Suite graffiti wall:

To showcase Della Giovanna’s unique aesthetic, we chose to open the fashion show with a stunning performance by an electric violin-wielding bride from Star Talent Inc:

Della Giovanna’s Fall 2014 Collection features gowns, corset tops and skirts in a variety of silhouettes in silk and cotton, embellished with elements of white leather, metal studs and python skin.

Made locally in New York City, Della Giovanna’s debut collection includes a range of silhouettes from the flattering fit-and-flare to sleek mermaid to knee-length pencil skirts as well as corseted tops offering a variety of necklines. The tops and skirts can be mixed and matched, giving each bride an opportunity to create a unique look for her special day.

While many brides find the gown of their dreams among the current designers, I saw room to create designs for brides with a different, edgier aesthetic,” said Michelle Della Giovanna.

The unique collection, available on www.della-giovanna.com, is already getting the attention of top bridal magazines, including Brides, The Knot, Martha Stewart Weddings, Inside Weddings, Bridal Guide and Weddings by Ritz Carlton. Check out Bride’s photos from the show!

It was a great night and after the guests left, we got to decompress in the Wow Suite’s cool swing chairs – never thought I’d be swinging above Times Square!

We are so glad that our fave NYC wedding photographer Lux Photos, was there to capture every minute of the night! Thank you to everyone who came and made last night such a success!

Weddington Way in The New York Times

Posted on June 13, 2013 by intern

If you haven’t already heard all the talk about Weddington Way, then their recent feature in The New York Times is sure to have caught your eye!

The article, published in the Sunday’s Style section, reveals how bridesmaids dresses are no longer the awkwardly shaped, cheaply designed, and odd-colored dresses that most envision when they think of the typical bridesmaid. The article highlights how Weddington Way has transformed bridesmaid dress shopping in a way that benefits both the bride and the bridal party. The site offers a social experience for bridesmaid dress shopping, with features including a powerful color search tool and group shopping capability that help a group of women to have a better shopping experience.

Ilana Stern, founder and CEO of Weddington Way, is planning her own nuptials later this year and will be dressing up 11 bridesmaids in dresses designed by Watters. The New York Times article featured a gorgeous photo of Ilana with some of her bridesmaids, including two members of the Weddington Way team.

All the girls are wearing dresses in different shades of coral with varying cuts, which is something that can be done with ease thanks to Weddington Way’s innovative approach to bridesmaid dress shopping!

The New York Times also featured a fun video that illustrates how simple it is to navigate Weddington Way’s website. To complete the package, the newspaper created an interactive feature asking brides to submit photos of their bridal party with unique dresses.

We’re very excited to have worked with The New York Times’ writer Bee Shapiro, editorial and photography team to create this feature! We’re looking forward to seeing more of I Do PR clients in the NYT.

Crazy for Kirribilla’s Little White Dresses

Posted on June 5, 2013 by intern

Earlier this year, we announced the partnership between dress designer Kirribilla and bridal party fashion retailer Weddington Way as they launched a little white dress collection. While Weddington Way had been carrying top designers for bridesmaid dresses, the launch of the LWD collection allowed them to offer something for brides who are looking for romantic little white dresses for rehearsal dinners, outdoor receptions, destination weddings and other bridal events.

We showed the collection in New York and it has received tremendous positive response from various bridal publications. Kirribilla’s little white dresses represent the beauty and elegance that brides wish to portray throughout every step of their bridal experience.

Here are some of the wonderful editorial coverage we have received:

Featured above is the Dahlia dress from Kirribilla’s Little White Dress collection. This stunning silk dupioni party dress, which has layered ruffle sleeves and side-tucked skirt, caught the eye of Junebug Weddings!

Destination Weddings & Honeymoons featured all dresses from the new collection, which makes an ideal option for destination brides. This strapless metallic cocktail dress with playful piped ribbon detailing was a particular favorite of the editors.

In the photo above, Brides features a Kirribillia little white dress in Kelly Green! Although these dresses were originally designed for the bride, thanks to the partnership with Weddington Way, the dresses all come in other colors for bridesmaids.

It was love at first sight for Glamour! The Cecile dress featured above, along with others in the I Do Collection, were praised by Glamour as wedding-worthy commodities for the bride-to-be!

According to our friends at Project Wedding, Kirribilla’s lace LWD paired with cool accessories is the perfect way for a bride to create a city-chic, fun look after the vows have been exchanged.

We’re excited to see all the editorial attention for this collaboration between our two wedding fashion clients and expect the collection to do very well with brides and bridesmaids!

Martha Stewart Weddings features Kirribilla dress

Posted on January 9, 2013 by Sasha

The newest issue of Martha Stewart Weddings is out and we’re very excited to share this story on the pink palette that features a gorgeous light pink Olivia dress by Kirribilla!

In the words of MSW editor Carrie Goldberg, “That Kirribilla bow dress literally made that story – it was what gave me the idea to want to shoot the girls from nose to knee!”

2012_Dec_MSWcover

Holiday wedding PR buzz

Posted on December 27, 2012 by Sasha

The holidays are the official beginning of engagement season when there is a flurry of breaking news stories on the latest celebrities to get engaged, fashion features on holidays jewelry and party dresses as well as perennial style stories on winter wedding trends. What follows the holidays is the busiest booking and selling season for many wedding fashion brands and event venues. Thus, it is important to create a good amount of PR buzz in preparation for the season.

For us, December 2012 has been a busy season indeed with several national print magazines releasing features about our clients and online press buzzing with holiday stories and giveaways. Here are some of our favorites stories:

Brides.com picked 10 red and green engagement rings by Yael Designs for its holiday features:

Weddington Way gave recap of winter bridesmaid trends on The Knot:

Kirribilla dress was styled by Southern Bride magazine:

Benign Objects DIY hankies were picked by Junebug Weddings for its holiday giveaway:

Introducing Wedding Dress Designer Kirribilla

Posted on December 15, 2011 by Sasha

As a long admirer of the San Francisco chic cocktail dress designer Kirribilla, we were really excited when they asked us to work with them on their new bridal collection of little white dresses named… I DO!

The serendipity of the whole thing was just so incredible that we couldn’t say no 🙂

Kirribilla was founded in 2007 by sisters Faye and Phoebe Davison who craved dresses that turn everyone’s heads. Brimming with femininity, the Kirribilla collections are inspired by the many destinations the girls had visited from the glamour of southern France to the natural beauty of Hawaii.

After noticing how many brides and bridesmaids were ordering their color dresses for weddings, the girls decided to launch a bridal line of short white dresses that give brides a stylish alternative for outdoor receptions, destination weddings and
bridal events.

We are very excited to welcome Kirribilla to the I Do PR team!

Since we know how much editors love the holidays, we capitalized on that to get some press for Kirribilla’s beautiful holiday dresses, including a feature by Engagement 101 and 7×7 magazines:

I Do PR

wedding public relations firm

Tag Archives: wedding fashion