Weddington Way Launches Spring 2014 Collection

Fashionable, affordable, returnable — leading online bridesmaid dress boutique Weddington Way debuted an innovative line of bridesmaid dresses!  The Weddington Way Collection is the company’s first foray into private fashion labels, so they wanted to make a big splash around the line’s launch.


Six Styles of Weddington Way dresses


We worked with Weddington Way and our other client Nadia D Photography to stage a beautiful editorial shoot in San Francisco to show off the new collection.

Weddington Way Collection by Nadia D Photography


Martha Stewart Weddings was the first to offer a sneak preview of the collection on its Instagram feed. Then, we released the news of Weddington Way’s new collection to all major bridal press.  Here are a few of our favorite press hits:


Brides raves about the stylishness of the dresses, calling this a collection of “dresses that your girls really will want to wear again after the wedding.”



Glamour Weddings loves the pockets, and “the best part is, unlike most bridesmaid dresses, they ship immediately–meaning you don’t have to wait six to eight weeks for your dress to roll in.”



California Wedding Day comments on the great versatility of the collection, stating, “Every style is available in the same colors, making it easy to find a dress that flatters everyone in your bridal party.”


Style Bistro on Weddington Way

Style Bistro loves the style of the dresses themselves, as “each made of gloriously unfussy faille in colors such as coral, mint and tuxedo grey.”


Ultimate Bridesmaid

Ultimate Bridesmaid loves the returnable nature of the site, “that’s right ladies, you can order without fear and return or exchange if the style doesn’t impress.”

Uptown Magazine features 6 Clients in Wedding Issue

More and more lifestyle publications are capitalizing on the growing wedding market and releasing annual Wedding issues just in time for the engagement season. As a bridal public relations agency, we were contacted by the editors of Coastal Living and Uptown magazines to help guide them on what’s new and hot in the wedding industry.

Today, we’d like to share the gorgeous 2013 Weddings & Travel issue of Uptown, a luxury lifestyle glossy for affluent African Americans, which featured not one, not two, but SIX of I Do PR clients!!

Cover of Uptown Magazine


Uptown’s front of the book section featured the bachelorette planning platform The Bach as “Something New”.The Bach is featured in the "Something New" section of Uptown magazine


In its Real Weddings section, Uptown featured two gorgeous weddings by Nadia D Photography. This modern one from Atlanta:

Gorgeous real wedding shoot by Nadia D in Uptown Magazine

As well as this destination wedding from Jamaica:

Jamaica destination wedding Nadia D Photography

The Fashion section featured two of our designer clients. In “Hide & Chic” you can see the short white leather ensemble by New York bridal wear designs Della Giovanna:


Amazing dress made up of Della Giovanna Separates featured in Uptown Magazine




“Black is Back” featured a gorgeous bow-filled black cocktail dress by the ladies at Kirribilla:

Beautiful Black Bridesmaid dress by Kirribilla is featured in Uptown Magazine



This “Sugar & Spice” inspiration story featured not one, but two of our clients! Here you can find the floral invitation by Weddingstar  as well as a stunning pink diamond engagement ring from Yael Designs:

An adorable invite by Weddingstar, accompanied by a stunning ring from Yael Designs are featured on a page of Uptown Magazine




Best Press Hits of 2013

As 2013 comes to a close, we are looking back at some of our favorite and most exciting client placements of the year.

The New York Times featured Weddington Way in an article on the new trends in bridesmaid dresses:

Weddington Way featured in The New York times June 2013


A gorgeous gown by up-and-coming designer Della Giovanna was featured in a fashion spread in the December 2013/January 2014 issue of  Brides:

Della Giovanna featured in Brides


The Winter 2013 issue of The Knot featured this ombre invitation by Weddingstar:

The Knot features Weddingstar

We were so excited to see one of our newest clients, The Bach, sharing bachelorette party tips with Destination Weddings & Honeymoons magazine:

The Bach in Destination Weddings & Honeymoons


Town & Country featured Lucky Sixpence Cards from Benign Objects:

Town & Country Weddings features Benign Objects


The San Francisco engagement shoot by Choco Studio was featured in this beautiful spread in Engagement 101 magazine:

Golden Gate Park Engagement Session Photographer Featured


Martha Stewart Weddings featured the grey Dahlia dress by Kirribilla in its Fall 2013 issue:

Martha Stewart features Kirribilla


The September/October 2013 Issue of Bridal Guide included this real wedding photographed by Nadia D. Photography

Bridalguide features photography by Nadia D


Premier New York music and entertainment company Star Talent Inc. shared first dance song advice with Glamour.

Glamour Weddings featured Star Talent Inc


The dazzling yellow diamond ring by Yael Designs was featured in Inside Weddings Fall 2013 issue:


New York Wedding Music Company Star Talent Joins I Do PR

We are very excited to welcome the premier New York music and entertainment company Star Talent Inc to I Do PR.

Star Talent Inc

Star Talent is a New York based music and entertainment production company that represents the industry’s top dance bands, DJs and customized ceremony ensembles. As a top choice for many celebrity weddings including the wedding of Paul McCartney and Catherine Zeta-Jones & Michael Douglas and are the recommended music service at some of New York’s most prominent wedding venues including The Peninsula Hotel, Trump Soho Hotel, The W Hotels and The Ritz-Carlton.

We especially enjoy working with the man behind Star Talent, CEO Michael Taylor, who has built a reputation for the finest music service in the wedding industry. A professionally trained conductor, Michael has perfected the art of hosting one-of-a-kind events from intimate weddings to celebrity performances. He has produced thousands of entertainment performances nationwide ranging from New Year’s Eve galas at The Waldorf-Astoria, performances for three U.S. Presidents and private concerts by Tony Bennett, Sheryl Crow, Lionel Richie and many others of the world’s top stars.

“I have spent my professional career listening carefully to event planners, venue managers and brides and grooms, providing each with the finest level of musical talent that fits their individual needs,” said Michael Taylor.

We are very excited to see this talented company gain attention in major media outlets. Here are a few recent features:

Glamour featured first-dance song advice from CEO Michael Taylor:

Glamour features Star Talent

Star Talent’s All Stars Dance Band was featured in New York Weddings Magazine‘s Fall 2013 issue:

NY Weddings featured Star Talent


Black Bride featured top wedding songs by Star Talent’s Charles St. Paul Band:

Black Bride featured Star Talent


Star Talent’s electric violinist was the opening act for the Della Giovanna runway show, which was featured on Brides:

Brides featured Star Talent


We are very excited to be working with such a talented company and cannot wait for their upcoming events!




Ilana Stern of Weddington Way Guest Blogs for

Who better to give wedding advice than a bride who works in the wedding industry? Well, that’s exactly what Brides thought when the online arm of the venerable CondeNast title introduced CEO of Weddington Way Ilana Stern as its featured guest blogger.

Over the past two months, Ilana has shared the ins and outs of planning her Southern California wedding while giving advice to other brides planning their nuptials.

Ilana Stern Guest Blogs on Brides

Ilana starts off the blog series by sharing her engagement story and how she and her fiance started their planning process.

Ilana Stern of Weddington Way guest blogs on Brides

She also shared her experience of picking out her wedding planner, Allyson Levine of Bob Gail Special Events, and advice on selecting a venue.

Ilana Stern of Weddington Way Guest Blogs for Brides

For another blog post, Ilana wrote about proposing to her bridesmaids, where she made custom champagne labels that said “Will you be my bridesmaid?” and had them delivered them to her bridesmaids across the world, as far as Dubai and Peru!

Ilana Stern of Weddington Way Guest Blogs for Brides

This is one of Ilana and Jeff’s many adorable engagement shoot photos by the hugely talented Erich McVey (who is literally everywhere these days)! They had so much fun and Ilana tells Brides readers why an e-shoot is a good idea.

Ilana Stern of Weddington Way Guest Blogs for Brides

After her dress shopping experience, Ilana provides brides with four important tips for searching for their perfect gown: be honest, bring trusted advisors, drink champagne and look at the dress in natural light.

 Ilana Stern of Weddington Way Guest Blogs for Brides

As the founder of Weddington Way, it’s only natural that Ilana let her bridesmaids get involved with picking out their dresses or, in her case, helping design their own personalized Watters gowns!

Ilana Stern of Weddington Way Guest Blogs for Brides

Ilana and Jeff let their fun-loving personalities show through with their custom save the dates. They even had a separate version for their friends.

Ilana Stern of Weddington Way Guest Blogs for Brides

Mini Spanish grilled cheese sandwiches, pesto and tomato crostini, brick oven pizza, blood orange margaritas and ice cream sandwiches! Ilana dishes to readers on the yummiest part of wedding planning and how to personalize their menu.

Ilana Stern of Weddington Way Guest Blogs on Brides

After months and months of wedding planning, everyone deserves a relaxing and fun bachelorette party! The company, details, dream location, agenda, the unexpected, and the fun all play into the fun and relaxing feel.

Ilana Stern of Weddington Way Guest Blogs for Brides

The week before the wedding could be stressful, but Ilana made it the most amazing wedding week with four helpful tips!

Ilana Stern of Weddington Way Guest blogs on Brides

Ilana finishes off her guest blog series for with her unconventional rehearsal dinner turned cocktail party! Now we can’t wait to see her big day featured in the February issue of Brides magazine!

Google Hangout: How to be the Best Bride-Bridesmaid Duo

Today, two of our clients, Ilana Stern, CEO of online boutique for bridesmaid dresses Weddington Way and Joanne Barken, founder of the first platform for planning bachelorette parties The Bach, joined Cathleya Geefay, Editor in Chief of Weddingbee, Xochilt Gonzales, event designer at A.a.B. Creates, and wedding editor Anne Chertoff for the weekly Google Hangout “From I Will to I Do.”

The wedding pros discussed some of the major stresses and trends when it comes to having or being a bridesmaid.

Check out the video of the Google Hangout:


I Do PR welcomes Weddingstar

This summer, we were very excited to welcome Weddingstar Inc. to the I Do PR team!  Weddingstar is one of the world’s leading designers of wedding favors, décor, cake toppers and invitations.

Based in Canada, Weddingstar has been providing brides worldwide with accessories that reflect their personal style.  From their specialty cake toppers to unique wishing wells, Weddingstar offers over 3000 items, making them a retail leader in the wedding industry.

With such a great variety of products, we have enjoyed working with U.S. bridal publications on spreading the word about Weddingstar. Here are some recent highlights:

In its Fall 2013 issue, The Knot chose the “A Promise Made” jewelry box as an editor’s must-have:

Weddingstar featured in The Knot

Superstar wedding planner David Tutera featured Weddingstar’s adorable cupcake jars on his blog, It’s a Brides Life:

David Tutera features Weddingstar

Wedding Wire included Weddingstar’s Mini Suitcase Wishing Well as one of the hottest wedding details from the 2013 National Stationery Show:

Wedding Wire featured Wedding Star

Four Seasons Magazine featured Weddingstar’s sand ceremony shadow box as a great beach wedding detail:

Four Seasons features Weddingstar

In their August/September 2013 Issue, The Wedding Connection featured Weddingstar’s vintage lace hand fans as a rustic wedding essential:

The Wedding Connection featured Weddingstar


Indian Weddings by Nadia D Photography Get Recognition

Although Nadia D Photography has captured a variety of luxury and destination weddings, Nadia has built a well-recognized reputation among Indian couples in particular. Her understanding of Indian wedding fashion, food and traditions that are often stretched over several days has resulted not only in becoming a highly sought-after photographer, but also in gaining attention from numerous bridal magazines and blogs. Editors recognize Nadia D for her creativity and expertise in camerawork that allows her to truly capture the beauty and vibrancy of an Indian wedding.

While many business owners are afraid of working with a niche clientele, Nadia D is a great example of how finding an interesting niche can become a great way to become recognized.

Take a look at the press coverage  Nadia D has recently received for her exceptional photography of Indian weddings:


The photo above features Nadia D Photography in The Knot. Nadia D artistically captured  the vivid colors that characterized this Jewish-Indian Wedding. With her strong background in Indian wedding photography, Nadia D successfully reflected the magic and tradition of the evening.

A Multicultural Wedding in Atlanta, GA 2013-06-25 13-45-16

Above are more stunning photographs by Nadia D Photography featured in The Knot.



The image above shoes a Glamour feature of Nadia D Photography. This traditional Indian wedding demanded the skill of Nadia D to creatively capture the opulence, romance and cultural traditions of this wedding.

Glamour features Nadia D

The images above highlight Nadia D’s editorial style, as her images of real weddings are both striking and momentous.


2013 blog post weddingwire

The WeddingWire feature above captures the unique beauty and tradition of an Indian wedding. Nadia D’s knowledge and fascination with various Indian traditions such as henna and baraat enhance her ability to capture the defining details of a multi-day wedding in this culture.

WeddingWire features Nadia D. Photogrpahy  

We are looking forward to watching the growth in popularity of Nadia D Photography. Keep your eyes open, as Nadia D is currently shooting the cover for South Asian Bride magazine to be out next month!

Weddington Way in The New York Times

Weddington Way Featured in The New York Times

If you haven’t already heard all the talk about Weddington Way, then their recent feature in The New York Times is sure to have caught your eye!

The article, published in the Sunday’s Style section, reveals how bridesmaids dresses are no longer the awkwardly shaped, cheaply designed, and odd-colored dresses that most envision when they think of the typical bridesmaid. The article highlights how Weddington Way has transformed bridesmaid dress shopping in a way that benefits both the bride and the bridal party. The site offers a social experience for bridesmaid dress shopping, with features including a powerful color search tool and group shopping capability that help a group of women to have a better shopping experience.

Ilana Stern, founder and CEO of Weddington Way, is planning her own nuptials later this year and will be dressing up 11 bridesmaids in dresses designed by Watters. The New York Times article featured a gorgeous photo of Ilana with some of her bridesmaids, including two members of the Weddington Way team.

Ilana Stern of Weddington Way featured in The New York Times

All the girls are wearing dresses in different shades of coral with varying cuts, which is something that can be done with ease thanks to Weddington Way’s innovative approach to bridesmaid dress shopping!

Weddington Way Transforming Bridesmaid Dress Shopping

The New York Times also featured a fun video that illustrates how simple it is to navigate Weddington Way’s website. To complete the package, the newspaper created an interactive feature asking brides to submit photos of their bridal party with unique dresses.

We’re very excited to have worked with The New York Times’ writer Bee Shapiro, editorial and photography team to create this feature! We’re looking forward to seeing more of I Do PR clients in the NYT.



Crazy for Kirribilla’s Little White Dresses

Earlier this year, we announced the partnership between dress designer Kirribilla and bridal party fashion retailer Weddington Way as they launched a little white dress collection. While Weddington Way had been carrying top designers for bridesmaid dresses, the launch of the LWD collection allowed them to offer something for brides who are looking for romantic little white dresses for rehearsal dinners, outdoor receptions, destination weddings and other bridal events.

We showed the collection in New York and it has received tremendous positive response from various bridal publications. Kirribilla’s little white dresses represent the beauty and elegance that brides wish to portray throughout every step of their bridal experience.

Here are some of the wonderful editorial coverage we have received:


Featured above is the Dahlia dress from Kirribilla’s Little White Dress collection. This stunning silk dupioni party dress, which has layered ruffle sleeves and side-tucked skirt, caught the eye of Junebug Weddings!

Destination Weddings & Honeymoons features Kirribilla dresses May 2013

Destination Weddings & Honeymoons featured all dresses from the new collection, which makes an ideal option for destination brides. This strapless metallic cocktail dress with playful piped ribbon detailing was a particular favorite of the editors.



In the photo above, Brides features a Kirribillia little white dress in Kelly Green! Although these dresses were originally designed for the bride, thanks to the partnership with Weddington Way, the dresses all come in other colors for bridesmaids.



It was love at first sight for Glamour! The  Cecile dress featured above, along with others in the I Do Collection, were praised by Glamour as wedding-worthy commodities for the bride-to-be!




According to our friends at  Project Wedding, Kirribilla’s lace LWD paired with cool accessories is the perfect way for a bride to create a city-chic, fun look after the vows have been exchanged.

We’re excited to see all the editorial attention for this collaboration between our two wedding fashion clients and expect the collection to do very well with brides and bridesmaids!