About us

With offices in New York and San Francisco, our full service communications agency is widely recognized for our expertise in the wedding industry as well as our deep understanding of the lifestyle, fashion and travel media landscape. We bring our strong belief in authentic storytelling and carefully nurtured relationships with top influencers to intelligently raise the profiles of our clients’ brands.

We work with brands we believe in. Those that are steered by talented leaders and innovative teams that want to share their story, stand out and succeed. Those that recognize our industry expertise and value our custom approach to communications. As a boutique firm, our team of creative professionals is able to deliver very personalized attention to all our clients.

Founder

I Do PR founder Sasha Vasilyuk

Sasha Vasilyuk is an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

Prior to delving fully into public relations, Sasha cofounded and served as the director of marketing and communications at Sandbox Suites, one of the first coworking spaces in the U.S., working with clients and partners that included Twitter, MC Hammer, Airbnb, Blue Bottle Coffee, Steelcase and Joie de Vivre Hotels. As a publicist, Sasha has represented a variety of brands in weddings, cultural institutions, real estate and technology. Sasha has BA from UC Berkeley and MA in Journalism from New York University. She speaks English, Russian and Italian fluently, has spent a year traveling around the world, and feels equally at home in New York, San Francisco, Moscow and Rome.