Best Press Hits of 2013

Posted on December 27, 2013 by intern

As 2013 comes to a close, we are looking back at some of our favorite and most exciting client placements of the year.

The New York Times featured Weddington Way in an article on the new trends in bridesmaid dresses:

A gorgeous gown by up-and-coming designer Della Giovanna was featured in a fashion spread in the December 2013/January 2014 issue of Brides:

Della Giovanna featured in Brides

The Winter 2013 issue of The Knot featured this ombre invitation by Weddingstar:

The Knot features Weddingstar

We were so excited to see one of our newest clients, The Bach, sharing bachelorette party tips with Destination Weddings & Honeymoons magazine:

Town & Country featured Lucky Sixpence Cards from Benign Objects:

Town & Country Weddings features Benign Objects

The San Francisco engagement shoot by Choco Studio was featured in this beautiful spread in Engagement 101 magazine:

Martha Stewart Weddings featured the grey Dahlia dress by Kirribilla in its Fall 2013 issue:

Martha Stewart features Kirribilla

The September/October 2013 Issue of Bridal Guide included this real wedding photographed by Nadia D. Photography

Bridalguide features photography by Nadia D

Premier New York music and entertainment company Star Talent Inc. shared first dance song advice with Glamour.

Glamour Weddings featured Star Talent Inc

The dazzling yellow diamond ring by Yael Designs was featured in Inside Weddings Fall 2013 issue:

2013_9-_InsideWedding

Bridal Market Fall 2013 Recap: the Shows, the Parties, the Fun

Posted on October 16, 2013 by intern

This past week has been busy with tons of Fall 2013 Bridal Market events. I got to see the latest gown collections on the runways, spend time with our clients and make new friends in the bridal industry!

After unveiling Della Giovanna‘s Fall 2014 Collection with our own fashion show, I got to take a back seat at some great bridal market shows. Our first was at Theia Couture where I really loved these wedding pants.

I got to rock out with Joanne Barken, CEO of The Bach, at the gala hosted by the wonderful nonprofit organization, Wish Upon a Wedding.

Wedding capes were a big trend at the shows we saw, including this sheer beauty from Alfred Angelo. Another trend was florals and, of course, the queen of floral Claire Pettibone did not disappoint:

Our next show was by Watters, whose bridesmaid dresses are carried on Weddington Way. After the show, The Knot TV interviewed Weddington Way‘s CEO Ilana Stern about the trends.

Next, we headed to the New York International Bridal Week held at Pier 94, where Kirribilla debuted its adorable Little White Dress collection.

Bridal market goes on around the clock, so at night we attended the fun Inspire Smart Success Magazine Party with our clients from The Bach, Nadia D. Photography and Della Giovanna.

The culmination of Bridal Market week was the incredible galas hosted on the last night by Martha Stewart Weddings and The Knot magazines. For my appearance, I chose this gorgeous Fiore dress by Kirribilla, morganite earrings by Yael Designs and a stylish handbag by Ita Collection:

We started off the night with drinks at the Gallow Green and we even had a mini photo shoot styled by Nadia D Photography:

Founders of The Bach, Star Talent, Della Giovanna and Nadia D Photography with Sasha Vasilyuk of I Do PR

The 12th Annual Martha Stewart Weddings Bridal Fashion Week Party called “Starry Night” took place in the magazine’s offices, which were transformed into a lavish lounge with live entertainment, ice cream sandwiches, photo booths and other delights.

Sasha with Ilana Stern from Weddington Way, Phoebe Davison from Kirribilla, Vanessa from Weddington Way and Nadia of Nadia D. Photography

We spotted a few brilliant bridal bloggers! Elizabeth Muhmood Kane of Bridal Musings, Anne Chertoff and Jessica Bishop from The Budget Savvy Bride posed for a pic.

Jacqueline Courtney from Nearly Newly Wed and Thea Bloch-Neal from Hushed Commotion looked great in their headbands.

We then hopped over across town to The Knot Wedding Gala at the New York Public Library:

And of course I got to dance with two of The Knot‘s gorgeous editors, Sam and Heather.

Nadia D. Photography and Sasha Vasilyuk

It was a great night and a perfect way to end bridal market!

Della Giovanna Launches Inaugural Collection at W Hotel

Posted on October 11, 2013 by intern

We’re very excited to share that Tuesday night, our newest client bridal couture designer Della Giovanna launched the inaugural collection of edgy, fashion-forward wedding dresses for Fall 2014!

Founded by New York fashion designer Michelle Della Giovanna, the collection combines the glamour of a traditional wedding gown with the latest trends of today’s fashion runways. As part of Bridal Market Week, where editors attend several dozen shows, we wanted to wow our guests, which is exactly why we held the fashion show and launch party at the Extreme WOW Suite on the 57th floor of W New York – Times Square:

Guests were welcomed not only with the stunning view of the city, but also with bubbly and unique canolis and seasonal pumpkin panna cotta from Pasticceria Bruno:

The innovative bridal collection was inspired by Michelle Della Giovanna’s fashion design background and caters to the modern bride who wants a statement-making wedding gown that reflects her contemporary sense of style.

Here’s me (on left) with Michelle Della Giovanna in front of the fab Extreme Wow Suite graffiti wall:

To showcase Della Giovanna’s unique aesthetic, we chose to open the fashion show with a stunning performance by an electric violin-wielding bride from Star Talent Inc:

Della Giovanna’s Fall 2014 Collection features gowns, corset tops and skirts in a variety of silhouettes in silk and cotton, embellished with elements of white leather, metal studs and python skin.

Made locally in New York City, Della Giovanna’s debut collection includes a range of silhouettes from the flattering fit-and-flare to sleek mermaid to knee-length pencil skirts as well as corseted tops offering a variety of necklines. The tops and skirts can be mixed and matched, giving each bride an opportunity to create a unique look for her special day.

While many brides find the gown of their dreams among the current designers, I saw room to create designs for brides with a different, edgier aesthetic,” said Michelle Della Giovanna.

The unique collection, available on www.della-giovanna.com, is already getting the attention of top bridal magazines, including Brides, The Knot, Martha Stewart Weddings, Inside Weddings, Bridal Guide and Weddings by Ritz Carlton. Check out Bride’s photos from the show!

It was a great night and after the guests left, we got to decompress in the Wow Suite’s cool swing chairs – never thought I’d be swinging above Times Square!

We are so glad that our fave NYC wedding photographer Lux Photos, was there to capture every minute of the night! Thank you to everyone who came and made last night such a success!

Blogger’s gorgeous wedding leads to multiple press features

Posted on May 12, 2013 by Sasha

When Amanda, the founder of popular wedding blog 100 Layer Cake, contacted me about her upcoming nuptials, I knew that several of I Do PR clients would be more than happy to help make her dream wedding come true.

Amanda & Tim’s wedding, which took place in Southern California in 2012, was featured not only on 100 Layer Cake, but also in the Real Weddings issue of Martha Stewart Weddings magazine that came out this month. So it’s with double pleasure that we’re sharing the photos from this stunning wedding featuring several of our clients.

Martha Stewart Weddings features Amanda's real wedding

Weddington Way provided the adorable flower girl dress to Amanda’s little helper, seen walking down the aisle in the photo above.

The bride looked gorgeous in the big morganite and rose gold sparkler from the Lyra Collection by Yael Designs:

locket on bouquet | 100 Layer Cake

Amanda celebrated with her besties, dresses in different patterns of white and black, including a striped Lucy by Kirribilla.

black and white bridesmaids dresses | 100 Layer Cake

For the reception, beautifully decorated with a black, white and gold theme, Amanda changed into the sequin number and donned diamond drop earrings by Yael Designs:

Amanda and Tim's wedding | 100 Layer Cake

For more photos from the wedding of Amanda & Tim, check out 100 Layer Cake or Martha Stewart Weddings blog.

Martha Stewart’s Wedding Party, New York

Posted on February 25, 2013 by Sasha

Being based in New York City means having access to incredible bridal shows like the recent Martha Stewart’s Wedding Party, hosted at Gotham Hall by Martha Stewart Weddings magazine and Wedding Library in late January.

Martha Stewart's Wedding Party, New York The highlight for me was meeting Style Me Pretty founder Abby Larson, who has already been collaborating with our client Weddington Way, editorial director of Martha Stewart Weddings Darcy Miller, and blogger and wedding stylist Jackie Weppner, who runs Merci New York.

After an interesting discussion by these industry luminaries on wedding details and etiquette, I really enjoyed a bit of perspective on the big day from the queen of cakes Sylvia Weinstock who said, “The ultimate wedding tip I can give is that it’s not about the party, it’s about who you marry.” Ms. Weinstock just celebrated her 64th wedding anniversary. So I’d definitely trust her on that 🙂

We also enjoyed meeting the crew behind Kleinfeld Paper, a recently launched line of wedding stationery:

Fueling the party was an overwhelming amount of desserts (it is Martha Stewart, after all…). Taking the cake, if you will, were creative, tasty and gorgeous looking cookies by New York-based One Girl Cookies and Eleni’s:

I also came across the wedding scrapbook of Darcy Miller, which had an adorable section about the state of the world on the day of her wedding. It included a newspaper clipping from that day as well as facts from who was the president to fashion fads of the time. What a cute idea to capture that slice of time, right?

Martha Stewart Weddings features Benign Objects

Posted on June 29, 2012 by Sasha

For many wedding vendors, getting into Martha Stewart Weddings magazine is a bucket list item. Although the editors are always nice, the editorial cutting board is notoriously brutal as they often request a lot of samples and then pick only the top of the very top.

For Rachel who runs graphic design company Benign Objects, getting into Martha Stewart Weddings was a long-time dream. So we’re very excited that her muslin favor bags made it into this beautiful spread in the Summer 2012 issue of the magazine:

Feature on Martha Stewart Weddings

Posted on April 28, 2011 by Sasha

Back in January, we met with several editors in New York for deskside meetings to show a new collection Yael Designs was releasing with Ashley Morgan Designs. It was great to finally meet Sherri Caudell Brennan, the jewelry editor at Martha Stewart Weddings, in person – we’ve worked together for 2 years just over email.

After the official release of the collection, here’s a great story Sherri wrote about the new collection on Martha Stewart Weddings.

Fashion: Bridal Jewelry from the Leone Collection

Posted by Sherri Caudell Brennan

Ashley Morgan and Yael Designs have teamed up to create the Leone Collection, a group of stunning wedding bands, engagement rings, and day-of jewelry.

I love the blackened gold on some of the earrings and the raven-colored diamonds in the engagement rings and wedding bands. The pearl pieces have a wonderful Old World charm to them, perfect for your walk down the aisle. See some of my favorite picks below.

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