The hunt for InStyle

As one of the country’s most respected jewellery editors and book authors,¬†InStyle contributing editor Marion Fasel has been on my mind for a while. Back in January, we met in her very well decorate office in New York where we talked about the recent Oscars, changes in fashion journalism and, of course, jewelry.

I have been following Marion’s work for a while to learn what style of jewelry she likes and gravitates to. Understanding the journalist’s interests, passions and writing style is a hugely important part of successful PR. In fashion journalism, where personal taste is the name of the game, understanding the journalist is doubly important.

So when I saw the latest custom chandelier earrings Yael Designs created, I just knew that she would like them… And she did! The earrings soon appeared on the “We’re Obsessed!” section of InStyle magazine.


Yael Designs champagne earrings on InStyle