Ilana Stern of Weddington Way Guest Blogs for

Who better to give wedding advice than a bride who works in the wedding industry? Well, that’s exactly what Brides thought when the online arm of the venerable CondeNast title introduced CEO of Weddington Way Ilana Stern as its featured guest blogger.

Over the past two months, Ilana has shared the ins and outs of planning her Southern California wedding while giving advice to other brides planning their nuptials.

Ilana Stern Guest Blogs on Brides

Ilana starts off the blog series by sharing her engagement story and how she and her fiance started their planning process.

Ilana Stern of Weddington Way guest blogs on Brides

She also shared her experience of picking out her wedding planner, Allyson Levine of Bob Gail Special Events, and advice on selecting a venue.

Ilana Stern of Weddington Way Guest Blogs for Brides

For another blog post, Ilana wrote about proposing to her bridesmaids, where she made custom champagne labels that said “Will you be my bridesmaid?” and had them delivered them to her bridesmaids across the world, as far as Dubai and Peru!

Ilana Stern of Weddington Way Guest Blogs for Brides

This is one of Ilana and Jeff’s many adorable engagement shoot photos by the hugely talented Erich McVey (who is literally everywhere these days)! They had so much fun and Ilana tells Brides readers why an e-shoot is a good idea.

Ilana Stern of Weddington Way Guest Blogs for Brides

After her dress shopping experience, Ilana provides brides with four important tips for searching for their perfect gown: be honest, bring trusted advisors, drink champagne and look at the dress in natural light.

 Ilana Stern of Weddington Way Guest Blogs for Brides

As the founder of Weddington Way, it’s only natural that Ilana let her bridesmaids get involved with picking out their dresses or, in her case, helping design their own personalized Watters gowns!

Ilana Stern of Weddington Way Guest Blogs for Brides

Ilana and Jeff let their fun-loving personalities show through with their custom save the dates. They even had a separate version for their friends.

Ilana Stern of Weddington Way Guest Blogs for Brides

Mini Spanish grilled cheese sandwiches, pesto and tomato crostini, brick oven pizza, blood orange margaritas and ice cream sandwiches! Ilana dishes to readers on the yummiest part of wedding planning and how to personalize their menu.

Ilana Stern of Weddington Way Guest Blogs on Brides

After months and months of wedding planning, everyone deserves a relaxing and fun bachelorette party! The company, details, dream location, agenda, the unexpected, and the fun all play into the fun and relaxing feel.

Ilana Stern of Weddington Way Guest Blogs for Brides

The week before the wedding could be stressful, but Ilana made it the most amazing wedding week with four helpful tips!

Ilana Stern of Weddington Way Guest blogs on Brides

Ilana finishes off her guest blog series for with her unconventional rehearsal dinner turned cocktail party! Now we can’t wait to see her big day featured in the February issue of Brides magazine!

Google Hangout: How to be the Best Bride-Bridesmaid Duo

Today, two of our clients, Ilana Stern, CEO of online boutique for bridesmaid dresses Weddington Way and Joanne Barken, founder of the first platform for planning bachelorette parties The Bach, joined Cathleya Geefay, Editor in Chief of Weddingbee, Xochilt Gonzales, event designer at A.a.B. Creates, and wedding editor Anne Chertoff for the weekly Google Hangout “From I Will to I Do.”

The wedding pros discussed some of the major stresses and trends when it comes to having or being a bridesmaid.

Check out the video of the Google Hangout:


The Bach Launches First Bachelorette Party Planning Site

The Bach LogoBachelorette parties are one of the most exciting and fun pre-wedding events, but planning them can be a daunting task. Until now, that is! We’re pleased to announce the launch of The Bach, the first online platform for planning bachelorette parties!

The Bach is free and helps users discover best bachelorette party venues and activities in the top 75 destinations in North America, build an itinerary, create invitations and coordinate with a group of guests – all on one user-friendly website. According to the recent The New York Times article, bachelorette parties are becoming more elaborate, so the launch of The Bach is particularly timely!

Bach homepage


Having helped plan more than a dozen bachelorette parties, I know how parties that should be fun can instead cause a lot of stress. We wanted The Bach to be a comprehensive resource to help women plan anything from a simple bar night to an elaborate bachelorette weekend in an unfamiliar city with several out of town guests – Joanne Barken, founder and CEO of The Bach.

The Bach features a list of vetted restaurants, bars, spas, party buses, activities, and adult venues in a variety of price points and atmospheres in the top 75 destinations in North America.

A user planning a bachelorette party in Austin, for example, can find the perfect dinner spot in her desired price range and vibe among a dozen recommended, well reviewed local restaurants guaranteed to welcome a group of her size. She can then build an itinerary, request feedback from other guests, send out electronic invitations and monitor the responses.

The Bach blog offers tons of bachelorette party planning tips, real bachelorette photos and contests.

The Bach Invitiation

We’re very excited to work with The Bach on helping them change the way American women plan their bachelorette parties!