Bridal Fun Back in the Bay

What better way to escape chilly NYC than with a trip back to sunny San Francisco?

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On our recent trip to San Francisco, we met some amazing bridal vendors, attended a few memorable events and of course enjoyed some fantastic views of the Bay!

We got to check out the new Potrero Hill digs of wedding planner extraordinaire Alicia K Designs:

Alicia K

It was great to meet Alicia in person and hear her inspiring story of business successes as she prepares to celebrate the 10th anniversary of her company later this year! As publicists, we especially appreciated the Media Wall she displays in the office. Nice, eh?

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We attended ISES event at The Regency Center with presentations by Kate Harrison, founder of Green Bride Guide, and Johanna Walsh, Eco-Events Planner at NY/SF firm Twirl Management. It was great to catch up with old friends and amazing San Francisco wedding vendors including Emily Dreblow of Soulflower Design Studio and Kathryn Kalabokes of Dream a Little Dream Events!

Selfies in Regency Bathroom

The Regency Ballroom is a grand wedding venue with a huge capacity. While it was too dark to take pictures inside, I snapped a selfie in the Regency’s Grand Bathroom 🙂


We also got invited to accompany a San Francisco Chronicle Style section reporter on a styled shoot featuring accomplished San Francisco men in J. Hilburn attire, photographed in the super hip South Park.

SF Chronicle Styling Shoot


But our favorite event in San Francisco – and the main reason for going all the way West (besides the endless winter….) was the Junior League of San Francisco 2014 Fashion Show, sponsored by Yael Designs. Known as one of San Francisco’s top socialite and fundraising events of the year, it’s one of the very few days to spot local women in gowns  – after all, San Francisco is more known for casual hoodies these days.

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Here’s our founder Sasha Vasilyuk in Yael Designs rubylite earrings and white Diane von Furstenberg dress:

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Yael Designs jewelry was paired with the new fashion line by San Francisco fashion designer and “Project Runway” contestant  Melissa Fleis:

Yael & Melissa fashion show

As we work with several San Francisco-based clients, it’s always such a pleasure to go back. Especially when it’s snowing outside.

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Della Giovanna Launches Inaugural Collection at W Hotel

We’re very excited to share that Tuesday night, our newest client bridal couture designer Della Giovanna launched the inaugural collection of edgy, fashion-forward wedding dresses for Fall 2014!

Founded by New York fashion designer Michelle Della Giovanna, the collection combines the glamour of a traditional wedding gown with the latest trends of today’s fashion runways. As part of Bridal Market Week, where editors attend several dozen shows, we wanted to wow our guests, which is exactly why we held the fashion show and launch party at the Extreme WOW Suite on the 57th floor of W New York – Times Square:

Della Giovanna Launch View from W Hotel

Guests were welcomed not only with the stunning view of the city, but also with bubbly and unique canolis and seasonal pumpkin panna cotta from Pasticceria Bruno:


The innovative bridal collection was inspired by Michelle Della Giovanna’s fashion design background and caters to the modern bride who wants a statement-making wedding gown that reflects her contemporary sense of style.

Here’s me (on left) with Michelle Della Giovanna in front of the fab Extreme Wow Suite graffiti wall:

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To showcase Della Giovanna’s unique aesthetic, we chose to open the fashion show with a stunning performance by an electric violin-wielding bride from Star Talent Inc:

 Star Talent Violinist at Della Giovanna Show

Della Giovanna’s Fall 2014 Collection features gowns, corset tops and skirts in a variety of silhouettes in silk and cotton, embellished with elements of white leather, metal studs and python skin.


Della Giovanna Fashion Show

Della Giovanna Fashion Show

Made locally in New York City, Della Giovanna’s debut collection includes a range of silhouettes from the flattering fit-and-flare to sleek mermaid to knee-length pencil skirts as well as corseted tops offering a variety of necklines. The tops and skirts can be mixed and matched, giving each bride an opportunity to create a unique look for her special day.

Della Giovanna Fashion Show

Della Giovanna Fashion Show

While many brides find the gown of their dreams among the current designers, I saw room to create designs for brides with a different, edgier aesthetic,” said Michelle Della Giovanna.

Della Giovanna Fashion Show

Della Giovanna Fashion Show

Michelle Della Giovanna

The unique collection, available on, is already getting the attention of top bridal magazines, including Brides, The Knot, Martha Stewart Weddings, Inside Weddings, Bridal Guide and Weddings by Ritz Carlton. Check out Bride’s photos from the show!



Della Giovanna Fashion Show

It was a great night and after the guests left, we got to decompress in the Wow Suite’s cool swing chairs – never thought I’d be swinging above Times Square!

Michelle Della Giovanna

We are so glad that our fave NYC wedding photographer Lux Photos, was there to capture every minute of the night! Thank you to everyone who came and made last night such a success!