CondeNast Folds Brides Local Magazines

Today, we’re very sad to report that publisher CondeNast decided to close down the Brides Local magazines, published in 16 different regions including Northern California. Unlike the national Brides magazine that features national brands, the local Brides editions provided resources and information for local brides and highlighted local wedding vendors.

Northern California BridesI have been working with the Brides Local editors for two years and am very saddened by this news. Some of the editors are staying at the property to run Some have already left, including my friend Amy Elliott who is now at Lucky.

What is the reason for closing? Well, it always comes down to profits, which CondeNast executives said have still not returned to prerecession levels of 2007, according to the WWD article on the changes:

“Chief executive officer Chuck Townsend and president Bob Sauerberg stressed the importance of beefing up revenue and widening profit margins, according to several people at the meeting. The two executives said the top priority for publishers and editors should be to return print magazines’ profit margins to prerecession, 2007 levels. Townsend emphasized that editors should be more experimental with their Web sites in order to increase revenue. Wired, Vanity Fair, Glamour and The New Yorker were credited with having decent profit margins for their Web sites.”

It’s interesting that Glamour was credited with having “decent profit margins” on their website. I do love Glamour Weddings, which churns out several great stories a day and honestly don’t know how their editors do it! I do find it interesting that they only have the wedding section online without any print products.

Given the proliferation of online wedding blogs, perhaps that is the future for bridal press? I certainly hope not – I just love leafing through those delicious bridal pages and so do many brides and wedding vendors.

New Client: Italian Wedding Photographer Rochelle Cheever

We’re so excited to announce that I Do PR is now working with Rochelle Cheever, a talented wedding photographer who lives and works in one of the most beautiful countries in the world, Italy!

Rochelle Cheever photography

This Italian-American photographer who grew up in Rome has been photographing couples from the all corners of the world, including the US, Canada, Brazil, Australia, Singapore, England and Russia, who come to Italy to get married. We particularly love her black and white stylized shoots reminiscent of cinema italiano!

A former fashion model with a BFA in photography and painting from the Corcoran School of Art in Washington D.C., Rochelle has been photographing weddings in Rome, Tuscany and other gorgeous parts of Italy and was recently named one of the world’s best wedding photographers by Junebug Weddings.

Can’t wait to help get her real destination weddings in some great magazines and blogs!


Vintage Engagement Rings in C Weddings

C Magazine is one of the premier glossies in our sunny state of California, covering food, fashion, architecture and style. It’s more well known in southern California, but is making its way up north to our parts. Last year, they began publishing a biannual C Weddings issue so we got to work with them on a neat vintage jewelry story.

Imagine my excitement when the editors selected one of my personal favorite rings from Yael Designs’ Leone Collection.

C weddings jewelry


While the black and white diamond ring was not originally conceived as an engagement ring, it sure works for a woman with a unique sense of style. Here is the ring up close:

Yael Designs vintage engagement ring