We’re very excited to see a modern engagement ring by Yael Designs featured on Brides.com in their story on Unique Engagement Rings:
Yael Designs engagement ring features on Brides.com
Brides Features Yael Designs Unique Engagement Ring
Monthly Archives: October 2011
Welcome to Wedding Registry Hatch My House
We are thrilled to welcome Hatch My House to the I Do PR family! Hatch My House is an online wedding registry that allows friends and family to help couples save for their dream home – whether it’s a down payment, home improvements, or maybe even furniture!
The online gifting experience is fun as the houses are customized by the couple and friends and family contribute by buying a part of the house – a window, or maybe the whole porch!
Founders of Hatch My House and San Francisco Bay Area natives Erin and Rieve MacEwen first got the idea during their own engagement. Friends and family were constantly pressuring them to register for their wedding, but they didn’t want more fancy china in their one bedroom apartment. Instead, Erin and Rieve wanted their wedding gifts to go towards something they really wanted, like a house they could buy together. And the idea clicked.
“Giving couples the option to save toward a home is practical and deeply meaningful at the same time,” said Erin. “Little by little, couples are able to move forward as a family, building their home and making their dream a reality – all amidst the support and love of friends and family.”
We love working with this adorable couple. They have already been featured on Daily Candy and Brides.com. We hope to share this great alternative gift registry with the rest of the bridal world!
Bridal Guide features Choco Studio and Yael Designs
The November/December issue of Bridal Guide is our all time favorite because we had not one, but two of our clients featured inside!
For the issue’s real wedding, the Bridal Guide editor chose a stunning Dawn Ranch summer wedding of Stephanie + Tom shot by wedding photographers Choco Studio! Check out all the DIY wedding decor made by the bride in this 4-page spread (yes, I know!!):
Enjoy more images from the wedding on the original Choco Studio blog post about the Dawn Ranch wedding!
As with all photographer placements, other wedding vendors from the day also got credit including reception venue Dawn Ranch Lodge, DJ Patrick Numair, florals by Lila B, wedding coordinator Erica Becks, cocktail hour band Russian River Ramblers, bridal jewelry by Yael Designs and lighting by The Lux Productions.
Wedding band by Yael Designs featured
Another thing that we were swooning over was the gorgeous eternity bands that Bridal Guide featured in their All That Glitters feature in the same issue, including our very own San Francisco-based Yael Designs’ diamond band from their Affinity Collection! I love how the Yael ring is right below Tiffany’s – it’s always great to be in good company 🙂
Wedding PR: Working All the Angles
PR for wedding photographers does not mean mindlessly submitting every real wedding to the top bridal magazines and blogs. Here we go into a strategy of how to get press by being smart, timely and creative.
Be smart
What every editor wants is a unique story that will entertain and educate her readers, while beating out the competitive media. Keeping that in mind, it is important to think like they think and recognize unique story opportunities that are going to grab readers’ attention. In PR biz, we call this “the angle,” which means the unique twist that gives a story its spark.
Be timely
Editors live by their calendars as they look – often months ahead – for stories about the upcoming holidays or seasons. In September, when the first day of Fall officially opens the floodgate of autumn-themed weddings, we worked with the editor of Get Married on this apple orchard wedding of Whitney + Mike photographed by Choco Studio.
Check out the beautiful fall lighting of this wedding, which ran on the magazine’s home page:
Get Married features fall wedding photographed by Choco Studio
Be creative (and pay attention)
While a calendar is pretty easy to follow, creativity can go a long way when it comes to pitching to editors. When reading through a questionnaire a recent bride filled out about her wedding, I was struck by a story I haven’t heard before: the bride’s inspiration book, where she kept a photo of a berry cake from Martha Stewart magazine, was stolen from her car! She was so in love with the cake though that she worked with her cake maker, Not Just Cheesecakes, to find and recreate the berry cake.
As soon as I read the story, I knew Martha Stewart Weddings editor would loooove to hear it too and feature photographs of the happy couple and the cake taken by Choco Studio! Pay attention to your clients as they may have the unique angle you’re looking for.
Martha Stewart Weddings features Choco Studio
If you want to stand out from the crowd when pitching your wedding portfolio to bridal editors, don’t forget to think like an editor, keep in mind the calendar and recognize unique stories they won’t find anywhere else.