About Sasha

Sasha Vasilyuk is the founder of wedding PR agency I Do PR. A former cultural journalist, her writing on arts, business and travel has appeared in Los Angeles Times, San Francisco Chronicle and Newsweek.

Grace Ormonde Wedding Style features Yael Designs earrings

Nothing makes us more proud when the country’s most luxurious wedding magazine Grace Ormonde Wedding Style features one of our clients! Today, earrings by Yael Designs were featured as Editor’s Pick:

Grace Ormonde Wedding Style features Yael Designs

The Japanese seed pearl earrings with white diamonds and custom-cut black diamonds are part of Yael Designs’ Leone Collection, which benefits Schools for Salone, a non-profit that helps rebuild schools in war-torn Sierra Leone.

The Lab Creates Unique Wedding Event in Sonoma

Earlier this year the I Do PR team along with some of our clients attended The Lab, a unique wedding show at Cline Cellars in Sonoma, CA created by the talented ladies from Engaged & Inspired , Bustle, and Floral Theory.

Instead of traditional wedding show vendor booths with pushy salespeople, The Lab offered a sophisticated party atmosphere filled with inspiration boards that were brought to life by select Northern California wedding professionals, a vendor resource library, a runway show and of course snacks, wine and desserts (I’m still not over those Batter Bakery lavender cookies…)

Runway at The Lab wedding event in Sonoma

I loved how The Lab involved its audience way before the actual event, held in January, by asking people to vote for the best inspiration boards that they would want to be brought to life. As inspiration boards were the heart and soul of the event, here are three of our favorites:

The Lab wedding inspiration board

I just loved the bold colors of this tented tablescape – made me feel like I’m inside a romantic Prince of Arabia storybook!

The Lab wedding tablescape Burned Marshmallow

This “Burned Marshmallow” tablescape was brought to life by our good friend Emily Dreblow from Soulflower. The muted color palette looked amazing with the Cline Cellars backdrop. And how fun is that branch lantern??

Pink tablescape at The Lab wedding show

This pink, girly, raspberry tablescape makes me want to get married again and again! It speaks of a peak of summer and would look incredible in a garden or winery somewhere in, say, South of France. Ok, now I’m drooling…

My one criticism of the event would be that it was hard to see who were the vendors responsible for creating the tablescapes. There was a small sheet posted next to each table, but it was small and hard to see in the moody lighting. But despite that, we hear wedding vendors received a lot of bookings from the event, which is great to hear!

Trail mix bar at The Lab wedding event

Very Merry Events ladies check out the Trail Mix Bar at The Lab

I had a great time driving up to Sonoma for The Lab and can’t wait for next year’s event – I know it will be even more fabulous (if that’s at all possible)!

Eco-Beautiful Weddings publishes Choco Studio wedding

Eco-Beautiful Weddings, a magazine about – you guessed it – beautiful eco-friendly weddings, published the unique bohemian wedding of Erin & Kris photographed by Choco Studio at the always stunning Dawn Ranch Lodge in Guerneville, CA.

Erin’s green Vera Wang gown has been all the rage with wedding editors! But I also loved how she paired it with a purple floral wreath – very original. The wedding color palette just jumps off the magazine pages.

Check out the original photos from Erin & Kris wedding on Choco Studio’s blog.

 

Junebug Weddings Features Dresses by Kirribilla

Popular blog Junebug Weddings featured the newly released bridal dress collection by San Francisco designer Kirribilla:

Here’s what editor Christy said about Kirribilla:

San Francisco dress line Kirribilla has just released a new “I Do!” wedding dress collection for brides-to-be who are looking for wedding dresses that are a little bit playful, a little bit alternative, and above all, a whole lot stylish!

 

short, alternative wedding dresses from Kirribilla

San Francisco dress line Kirribilla has just released a new “I Do!” wedding dress collection for brides-to-be who are looking for wedding dresses that are a little bit playful, a little bit alternative, and above all, a whole lot stylish! These short white dresses are a natural extension of their adorable cocktail dress collections that boast bold colors and modern shapes but are softened by ultra-feminine ruffles, bows and rosettes. (See them in the photos below!) Whether you’re looking for a little white dress for your wedding day, or super-sweet options for your bridesmaids, Kirribilla might just do the trick! Check out their website, www.kirribilla.com to shop online or to find a retailer in your area.

short, alternative wedding dresses from Kirribilla

Cozy Christmas Wedding by Nadia D on Project Wedding

Project Wedding recently featured an adorable winter wedding full of DIY elements photographed by Nadia D in Atlanta. I love the romantic winter feel of it, so wanted to share.

Cozy Christmas Wedding by Nadia D. Photography

With the holidays less than a week away, we thought we’d celebrate with Emily and Chase’s cozy winter wedding in Atlanta.  The space and décor elements were styled reminiscent of time Emily spent as a child in her grandparent’s cabin in the Northwoods.  Earthy and organic accents added rustic beauty, while the chocolate, mocha and ivory palette was warm and inviting.  Special thanks to Nadia D. Photography for sharing these absolutely exquisite photographs with us!

See the full album in our Real Wedding Gallery…

Photos by Nadia D. Photography

Event Coordination by Peachtree Weddings & Events

Bridal Gown by Winnie Couture

Flowers by The Flower Post

Venue: King Plow Arts Center

Cake by Frosted Pumpkin

Music by The Symphony Crack Orchestra

Celebrity Wedding News Provide PR Opportunity

When someone like Britney Spears gets engaged, all bridal media is a-buzz with news and photos of her engagement ring. Ring styles and carat sizes get dissected with every major celebrity engagement. The same goes for wedding dresses, cakes and other aspects of wedding planning that consume celebrities, and thus the ever-hungry wedding media.

In PR, we look at this as an opportunity to provide great content to editors who’re writing stories about celeb wedding news.

Getting back to Britney Spears’ recent engagement, our jewelry client Yael Designs had the perfect engagement ring with a similar look, but smaller carat size and thus more affordable. The jewelry editor of Brides.com featured the Yael Designs engagement ring in her story “Get the Look: Britney Spears’ Engagement Ring“:

Introducing Wedding Dress Designer Kirribilla

As a long admirer of the San Francisco chic cocktail dress designer Kirribilla, we were really excited when they asked us to work with them on their new bridal collection of little white dresses named… I DO!

The serendipity of the whole thing was just so incredible that we couldn’t say no 🙂

Kirribilla was founded in 2007 by sisters Faye and Phoebe Davison who craved dresses that turn everyone’s heads. Brimming with femininity, the Kirribilla collections are inspired by the many destinations the girls had visited from the glamour of southern France to the natural beauty of Hawaii.

After noticing how many brides and bridesmaids were ordering their color dresses for weddings, the girls decided to launch a bridal line of short white dresses that give brides a stylish alternative for outdoor receptions, destination weddings and
bridal events.

We are very excited to welcome Kirribilla to the I Do PR team!

Since we know how much editors love the holidays, we capitalized on that to get some press for Kirribilla’s beautiful holiday dresses, including a feature by Engagement 101 and 7×7 magazines:

7x7 features Kirribilla dresses

Real Wedding by Choco Studio in Bride & Bloom

We’re thrilled to see Choco Studio’s beautiful wine country wedding published in the Fall/Winter issue of the Bride & Bloom Magazine!  This Salvestrin Winery Wedding was full of magical details, including a really fun lobster feed reception, purple color scheme, gorgeous shoes, and of course an adorable couple Melissa and Len.

The issue is on the newsstands right now, so check it out!

San Francisco wedding photographer featured in magazine
 
 

San Francisco wedding photographer featured in bridal magazine

 

San Francisco wedding photographer featured in Bride and Bloom magazine

 

 

7×7 features Yael Designs and Choco Studio

We’re excited to report that 7×7 magazine featured both Yael Designs and Choco Studio in their online Wedding Resource Guide!

We adored seeing the black and white diamond ring from Yael’s Leone Collection in the article about Local Wedding Ring Designers!

7x7 Engagement Ring Feature on Yael

Not only were we drooling over all the gorgeous unique wedding rings from 7×7’s Wedding Resource, we were swooning over the Real Weddings article on the sweet and intimate wedding of Michelle & Sergio, personal friends of I Do PR, photographed by Choco Studio!

7x7 features Choco Studio Engagement Session

As with any Real Wedding feature, we always want to send love to the other wedding vendors:

Rings: Yael Designs; Makeup: Jessicka Maduro, Allure Salon & Spa; Hair: Su Young Kim, Panache2 Hairdressing; Stylist: Nicole Lieberman, NBL Styling; Empress Yacht: Event coordinator, Deborah Birmingham; Dinner: Event coordinator, Pamela McGee of Boulevard.