Bridal Fun Back in the Bay

What better way to escape chilly NYC than with a trip back to sunny San Francisco?

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On our recent trip to San Francisco, we met some amazing bridal vendors, attended a few memorable events and of course enjoyed some fantastic views of the Bay!

We got to check out the new Potrero Hill digs of wedding planner extraordinaire Alicia K Designs:

Alicia K

It was great to meet Alicia in person and hear her inspiring story of business successes as she prepares to celebrate the 10th anniversary of her company later this year! As publicists, we especially appreciated the Media Wall she displays in the office. Nice, eh?

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We attended ISES event at The Regency Center with presentations by Kate Harrison, founder of Green Bride Guide, and Johanna Walsh, Eco-Events Planner at NY/SF firm Twirl Management. It was great to catch up with old friends and amazing San Francisco wedding vendors including Emily Dreblow of Soulflower Design Studio and Kathryn Kalabokes of Dream a Little Dream Events!

Selfies in Regency Bathroom

The Regency Ballroom is a grand wedding venue with a huge capacity. While it was too dark to take pictures inside, I snapped a selfie in the Regency’s Grand Bathroom 🙂


We also got invited to accompany a San Francisco Chronicle Style section reporter on a styled shoot featuring accomplished San Francisco men in J. Hilburn attire, photographed in the super hip South Park.

SF Chronicle Styling Shoot


But our favorite event in San Francisco – and the main reason for going all the way West (besides the endless winter….) was the Junior League of San Francisco 2014 Fashion Show, sponsored by Yael Designs. Known as one of San Francisco’s top socialite and fundraising events of the year, it’s one of the very few days to spot local women in gowns  – after all, San Francisco is more known for casual hoodies these days.

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Here’s our founder Sasha Vasilyuk in Yael Designs rubylite earrings and white Diane von Furstenberg dress:

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Yael Designs jewelry was paired with the new fashion line by San Francisco fashion designer and “Project Runway” contestant  Melissa Fleis:

Yael & Melissa fashion show

As we work with several San Francisco-based clients, it’s always such a pleasure to go back. Especially when it’s snowing outside.

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Weddington Way Launches Spring 2014 Collection

Fashionable, affordable, returnable — leading online bridesmaid dress boutique Weddington Way debuted an innovative line of bridesmaid dresses!  The Weddington Way Collection is the company’s first foray into private fashion labels, so they wanted to make a big splash around the line’s launch.


Six Styles of Weddington Way dresses


We worked with Weddington Way and our other client Nadia D Photography to stage a beautiful editorial shoot in San Francisco to show off the new collection.

Weddington Way Collection by Nadia D Photography


Martha Stewart Weddings was the first to offer a sneak preview of the collection on its Instagram feed. Then, we released the news of Weddington Way’s new collection to all major bridal press.  Here are a few of our favorite press hits:


Brides raves about the stylishness of the dresses, calling this a collection of “dresses that your girls really will want to wear again after the wedding.”



Glamour Weddings loves the pockets, and “the best part is, unlike most bridesmaid dresses, they ship immediately–meaning you don’t have to wait six to eight weeks for your dress to roll in.”



California Wedding Day comments on the great versatility of the collection, stating, “Every style is available in the same colors, making it easy to find a dress that flatters everyone in your bridal party.”


Style Bistro on Weddington Way

Style Bistro loves the style of the dresses themselves, as “each made of gloriously unfussy faille in colors such as coral, mint and tuxedo grey.”


Ultimate Bridesmaid

Ultimate Bridesmaid loves the returnable nature of the site, “that’s right ladies, you can order without fear and return or exchange if the style doesn’t impress.”

Balenciaga and Spain a Fashion Inspiration

I just went to the fabulous Balenciaga and Spain exhibit at San Francisco’s de Young Museum and was blown away by the powerful work of Spanish haute couture master Cristóbal Balenciaga (1895-1972).

courtesy of New York Times, Andrew Fox

Balenciaga’s fashion sense was strongly influenced by Spanish art, dance and even religious traditions. But unlike many designers who hide their original influences behind layers of material, Balenciaga wasn’t afraid to take easily recognizable silhouettes like a monk’s pointed cape and transform it into a brown raincoat (see the last mannequin on the right) or take a nun’s robe and make it into a chic wedding dress (see center).

His other major influence were the traditional costumes of Spanish bullfighters, from which came many stylish hats, shirts and, a personal favorite of mine, a black cape with delicate pink pompoms.

Balenciaga’s other influences ranged from the lavish ornaments of the old Spanish royal court seen in paintings by Velasquez to the geometric shapes in the modern paintings of his friend Joan Miro.

Walking around the exhibit it really seemed like Balenciaga could take anything – from a monk’s simple robe to a fisherwoman’s tucked skirt – and transform it into true haute couture, while preserving the costume traditions of the Spanish people. No wonder he was referred to as “the master of us all” by Christian Dior.

The exhibit closes on July 4, so if you live in San Francisco and care about fashion, go N-O-W!