Tag Archives: PR

We’re Hiring!

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I Do PR is looking for a bright, motivated and highly organized Public Relations Account Coordinator to join our team in New York City! This part-time position is ideal for someone looking to get their hands dirty at a boutique agency, work with creative clients and learn more about the riveting and quickly changing bridal industry. If you’re looking to develop deep, lasting relationships, this position will allow you to work closely with the principal as well as meet amazingly talented editors. Plus, you’ll get to brag that your job consists of looking at pretty wedding pictures all day! For the right candidate, this position has an opportunity to become full-time within several months.

Duties will include:

–          Manage day-to-day client activities, including research, evaluation and implementation of strategic pitching, paying careful attention to deadlines and client records.

–          Create effective, well-written pitches that are tailored to specific publications

–          Follow up with editors and clients to insure smooth, timely communication

–          Answer editor requests with immediacy and accuracy by sending images or shipping samples when necessary

–          Track resulting coverage, collect and process placement images

–          Ghostwrite and edit clients’ quotes, bio and guest blog posts

–          Send thank you emails to editors

–          Monitor and promote clients’ social media

–          Update clients’ monthly placement reports

–          Keep an up-to-date editor database

–          Occasional blogging and editing

We expect you to be ahead of the stories and trends by reading all bridal publications and other relevant media as well as interacting with editors through social media.

You have:

– Bachelor’s degree in communication, literature or marketing

– Previous internship or work experience in public relations

– Passion for the bridal industry

– Stellar communication skills: pleasant phone manner and perfect grammar

– Great attention to detail and a knack for staying organized

– Deep understanding and experience in social media (Twitter, Facebook, Pinterest)

– Positive, can-do attitude of a true go-getter

– Experience with Photoshop or other image-processing software

– Drive to succeed

How to apply:

Before applying, please learn more about our company and clients for a better understanding of the focus of I Do PR. Please email us your resume, links to your relevant LinkedIn, Twitter or Pinterest accounts, and a cover letter where you explain why you believe you’ll succeed as a PR account coordinator and what makes you excited about working in the bridal industry.

This position offers flexible hours, competitive salary, and a mix of telecommuting and on site work in New York City.

Local business? You need local PR

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If you have a local business, i.e. your customers can only use your product or service while living in the general vicinity, you should be concentrating on local PR.

Yes, an article in the New York Times or the UK Guardian will stroke your ego, but it will NOT necessarily bring you more direct business. We find that bigger, national press recognition works most effectively as a testimonial for your website, a framed picture on your office or storefront wall or even as a reprint for your marketing materials (been meaning to post examples of my favorite press pages so stay tuned!).

But if you’re looking for that phone to start ringing, get to know your local reporters!

When we first started working on PR for Sandbox Suites, we landed two huge stories within a span of 24 hours. The first story came out in San Francisco Chronicle – the Bay Area’s most well-read newspaper/local news site. The story talked about coworking as a new trend and mentioned Sandbox Suites along with a couple of other local spaces. The next day, New York Times ran a similar story – also with a focus on the coworking trend and also talking exclusively about San Francisco spaces.

Here is the reaction we received:

San Francisco Chronicle

  • – phone started ringing that same day
  • – huge boost in tours
  • – huge boost in web traffic
  • – when asked how people heard about us, people mentioned the Chron story up to 1.5 years after it came out

New York Times

  • – a few journalist friends saw the story and sent congratulations emails
  • – of course, the New York Times story looks great as a testimonial on Sandbox Suites website, press page and as a framed piece in their office.

So target the publications that your audience actually reads and don’t forget to show off those big-name press clips.