We’re hiring! Spring 2015 PR Internship is now open

December 6, 2014

We’re excited to announce our Spring 2015 Internship in our SF office!

We’re looking for a bright, creative, enthusiastic PR intern eager to learn in a hands-on, small agency environment. The ideal candidate will have previous PR internship or academic experience as well as passion for weddings, design, fashion and travel (i.e. all things fun!).

Duties
– Writing: company blog posts and editorial guest blog posts for blogs
– PR: creating pitches and drafting press releases
– Social Media: strategically managing Twitter, Pinterest, Facebook, Instagram accounts
– Research: editorial contacts, industry trends, biz dev opportunities
– Images: collecting and processing press placement images for clients
– Creating and updating client placement reports

Qualifications

– Positive, can do attitude of a true go getter
– Stellar communication skills and perfect grammar
– Great attention to detail and a knack for staying organized
– Understanding of social media (Twitter, Facebook, Instagram, Pinterest)
– Experience with Photoshop or other image-processing software

– Passion for the bridal industry (of course!)

Details:
Hours: 12-16 hrs a week
Start date: Jan 6, 2015
Duration: Spring 2015 semester

Perks
This internship is for class credit. Besides a rare opportunity to learn all the essential PR skills and get to know the bridal industry from the inside, the internship with I Do PR offers the following perks:

– Flexible schedule and a mix of working from home and our office
– Small monthly transportation stipend
– Lunches and fun outings to shows and other events

How to apply
Please email us the following:
– Cover letter describing why you’re seeking a career in public relations and what makes you excited about the bridal industry
– 1-3 relevant writing samples (PR pitches, blog posts, academic papers)
– Links to your relevant LinkedIn, Twitter or Pinterest accounts

 

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Highlights From WedTech Summit 2014

November 19, 2014

Last week, San Francisco hosted the first ever WedTech Summit featuring wedding and technology industries’ best and brightest. WedTech Summit was created and organized by Carol Gerin, a wedding journalist and author of The Anti-Bride book, and Michael Cole (BizDev specialist) with the hopes of revealing “new entry points into the wed-space, creating efficiencies, movement, matchmaking, and monetization”.

Carol Gerin

The day-long conference was MC’ed by Murray Newlands, contributing writer at Inc. and Entrepreneur, who recently wrote this article on 5 Top Wedding Apps and featured six expert panels.

WedTech Summit Audience

“The Future of the Wedding Industry” Panel moderated by Murray Newlands

Several of our current and former clients were invited to speak on the panels. For “The Meeting Place of Wedding and Travel”, the CEOs of Wanderable, The Bach (our current client), TourNative and Jetway, Inc. discussed the opportunities and challenges faced within this niche market.

"The Meeting PLace of Wedding and Travel" Panel

“The Meeting Place of Wedding and Travel” Panel

Cofounder of our current client HoneyBook Shadiah Sigala spoke alongside founders of Carats & Cake, Nancy Liu Chin Designs, LadyMarry, and Very Mary Inspired about “Bridging the Gap Between the Wedding Consumer and Vendor”.

HoneyBook, Carats & Cake, Nancy Liu Chin Designs, LadyMarry, Very Marry Inspired

The founders of HoneyBook, Nancy Liu Chin Designs, LadyMarry, Very Marry Inspired, and Carats & Cake prepare for their panel.

Our CEO Sasha Vasilyuk moderated one of the afternoon panels discussing “Social Media & Community Building” with the leaders of BlogHer, Indiegogo, Blue Mango Weddings and TourNative who explained how they positioned themselves at the forefront of their markets using savvy social media strategies.

"Social Media & Building Community" Panel

“Social Media & Building Community” Panel

With companies like Great Engagement, PushFire, Aisle Planner, The Wedding Spot and Weddington Way in attendance, this summit was the perfect opportunity to rub elbows and pick the brains of major industry influencers.

WedTech Mixer

After the conference, attendees grab a drink from BevMo, one of the sponsors of the event

WedTech Summit 2014 was a precursor to the larger conference slated for May 18, 2015. For more information check out WedTech Summit.  Hope to see you all there!

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Introducing Men’s Accessory Shop Bows N’ Ties

November 18, 2014

I Do PR is proud to welcome San Francisco-based men’s accessory shop Bows N’ Ties as our newest client.

Using only the finest quality materials, Bows N’ Ties produces silk, linen and wool ties, bow ties and pocket squares, sourced from Italian fabrics at affordable prices.
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 Who is Bows N’ Ties?

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Hendrik Pohl, founder and CEO of Bows N’ Ties, was inspired by his own dapper father’s German necktie business that propelled him to launch the company in San Francisco in 2009.  Determined to follow in the successful footsteps of his father, Hendrik set his eye on becoming the largest online retailer of men’s neckwear in the world.

With that goal in mind, Hendrik sold a great deal of his belonging to make room for the inventory of 10,000 ties that he housed in his then studio apartment. As word grew about the online accessory shop, he was able to move the company from his apartment to a warehouse space in the SOMA district of San Francisco. With several years of experience under his belt, Hendrik grew Bows ‘N Ties from 10,000 styles to over 100,000 styles that offer a rainbow of colors, patterns and textures to match any dapper man’s personal style. Complete with styling guides and expert advice, Bows N’ Ties has become an online destination for men seeking expert style advice, and of course that includes grooms and groomsmen.


Bows N’ Ties in the Press

With high quality, affordable pricing and great designs, Bows N’ Ties has captured the attention of notable press such as Glamour, Martha Stewart Weddings, The Wedding Connection, People Style Watch and Aisle Perfect.

 

Martha Stewart Weddings features Bows N’ Ties on National Bow Tie Day

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Glamour Weddings pulls inspiration from Bows N’ Ties for this Ultra Romantic Pink and Gray roundup.
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The Wedding Connection caught up with Bows N’ Ties to discuss innovative ways to add your grooms’ personality back into the wedding.  Founder, Hendrik Pohl, taps his own wedding for inspiration.

 

THE WC

 

Aisle Perfect gets summer groom style inspiration from Bows N’ Ties.

 

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People Style Watch features Dogs N’ Ties scarf in their most recent issue touching on how you can “do good” while you shop!

 

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Bows N’ Ties has also been hosting a series of Bow Tie Bars at recent wedding industry events, such as parties hosted by The Knot and ISS, where they taught guests the art of tying the perfect bow tie. Look for them at future wedding industry events as well as on the pages of Martha Stewart Weddings, Destination Weddings and Honeymoons, Bridal Beauty Magazine and others.

TBL

Siri from Two Bright Lights learns how to tie a Bow Tie from Bows N’ Ties at The Knot SF party

 

 

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I DO PR looking for Stellar Account Manager in NY

November 11, 2014
I Do PR logo

We have an opening for an Account Manager in New York City, starting immediately. If you’re a bright, creative, enthusiastic publicist who understands the value of deep relationships and is eager to grow at a hands-on, boutique agency with a unique clientele, this is a great job for you. If you’re also passionate about all things bridal, then it’s the only job for you!

 

What to expect:

You will manage several client accounts and have an opportunity to collaborate with the Founder in a friendly, entrepreneurial environment. You will work closely with clients and contribute to PR programs in meaningful ways. You will stay on top of trends by closely following bridal and general consumer media and by interacting with editors on a regular basis. You will actively network with industry influencers and other targeted groups by attending select events and meetings in order to help grow the company.

This job will help diversify your PR experience, position you as an expert in this niche and build solid relationships with top media and other influencers. You will also be exposed to great talent in fashion, design, photography, technology and other fields. But most importantly – and this is the main reason we started this company – you will have the happiest PR job in town. If that sounds good, read on!

 

What we expect from you:

– Bachelor’s degree in PR, communications, marketing, English or related fields
– 2+ years of full-time work experience in PR and/or bridal industry

– Interest in the bridal industry as well as fashion, design and photography
– Stellar communication skills, including poised phone manner, great writing and perfect grammar
– Strong initiative and resourcefulness of a go-getter (otherwise, what are you doing in PR?)

– Great attention to detail and a knack for staying organized
– Ability to thrive under pressure with minimal direct supervision and quickly adapt to changing priorities
– Deep understanding of social media

Job details

Competitive monthly pay + commission for new business

Hours: 9am-5pm, Mon-Fri (with rare weekend hours for special events)
Location: office in Flatiron, frequent events in NYC, plus occasional travel in the U.S.

Vacation & Time Off: 3 weeks (1 paid, 2 weeks unpaid time off per year)

Other Perks: While we work hard, we also like to have fun, which means you will go to happy hours, fashion shows and other fun events.

How to apply
Please email us the following to :
– Resume
– Cover letter to describe why you will succeed as a PR Account Manager at our firm and what makes you excited about working in the bridal industry. We get a lot of resumes, so please tell us what’s unique about you.
– Social media links to your relevant accounts
– 3 relevant writing samples, including pitches, press releases, content marketing articles. Proud of previous client placement? Send us your best clips.

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Azazie Launches Online Shop for Custom Bridal Dresses

October 31, 2014

San Francisco has become a true hub for wedding technology and the newest player in this field is Azazie, a newly launched San Francisco-based startup that creates affordable custom-made wedding gowns and bridal party dresses.

While the word “custom” is usually synonymous with “costly”, Azazie has found a way around this by outsourcing directly to the dressmaker. Generally, the retail prices of bridal gowns not only need to accommodate the creation of the garment, but store operations as well as unsold inventory caused by several factors, including changes in seasonal trends. But by only servicing orders made online, Azazie is able to eliminate excess costs and offer bridesmaids dresses starting at only $79, and bridal gowns at $149.

Shopping On AZAZIE

This unique business plan allows women of all shapes and sizes to purchase a dress made just for them. We checked out how this site works. Once they input their measurements – made easy with step-by-step directions – shoppers can pick from over 300 styles in more than 30 colors, which Azazie predicts would accommodate any wedding palette. Customers can also order a fabric swatch and tape measure for $1 to help aid in size and color questions. Once the order is placed, Azazie promises this one of a kind dress will delivered in two weeks.

Here is a taste of the dress styles the site offers:

Azazie Grace in Grape ($79)

AZAZIE_Grace_Grape

 

Azazie Nataly Bridal Gown in Ivory ($229)

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Azazie Cassidy in Ink Blue ($99)

AZAZIE_Cassidy_Ink_Blue

 

 

As the online bridal fashion marketplace expands to accommodate a variety of buying and rental shops, Azazie is definitely competing on an incredibly low price point, which may capitalize on brides and bridesmaids on a tight budget. With its consumer-friendly customization plan, Azazie hopes to become the go-to bridal dress shopping destination.

To connect with Azazie, you can follow them on Facebook, Instagram, Pinterest, and Twitter


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