I Do PR Clients

Yael Designs was a relatively small jewelry design house with fabulous high-end lines, but little awareness outside of the jewelry industry.  We have been able to elevate brand awareness, helping Yael become a more well-known nationally.  By tapping into our well-placed contacts, we were able to secure game changing coverage in top lifestyle titles including Elle, InStyle, Lucky and Glamour, Forbes.com, CNN, and Inside Edition. We worked with jewelry trade publications and organizations to achieve several magazine covers, garner top awards and create memorable event sponsorship opportunities. We also worked closely with all the top bridal publications including Martha Stewart Weddings, Town & Country, Brides and Grace Ormonde Wedding Style to showcase the brand’s outstanding bridal jewelry collections.  Through our work with celebrity stylists, Yael’s unique designs have been worn by several celebrities including Kerry Washington, Sharon Osborne, Teri Hatcher, and Kristi Yamaguchi.

Online bridesmaid dress retailer Weddington Way was new, but already changing the game for bridesmaid dress shopping when they came to us.  They needed greater recognition, a bigger following on social media, and attention placed on the unique group shopping capability of their service. I Do PR tapped into our top-level contacts to schedule media days and invites to key industry events, form a content partnership with Brides.com, obtain interviews for the company’s dynamic founder on Knot TV and get a prominent feature story on bridesmaid dress trends in The New York Times. When Weddington Way launched its first private label collection, we obtained features in Martha Stewart Weddings, Brides, Glamour, Style Bistro and other press. Our efforts helped quadruple social media engagement and increase sales by over 300 percent, making the company the fastest growing online retail business in the fashion industry.

First of its kind bachelorette party-planning website, The Bach, turned to I Do PR to help launch the website and create buzz in advance of the wedding booking season.  As a company completely unique in the marketplace, we positioned The Bach as a stress-reducing tool for bridesmaids everywhere and the company’s founder as the go-to expert on bachelorette parties. The Bach and its founder have been featured not only in bridal publications like New York Weddings and Destination Weddings & Honeymoons, but also in lifestyle publications like Glamour, Huffington Post, The Daily Beast, and Uptown magazine, giving advice for bachelorette parties in all 50 states, as well expanding to Mexico, Canada, Puerto Rico, and the Bahamas.

As an international designer and wholesaler of wedding accessories, Weddingstar came to us for help repositioning the brand as the primary resource of wedding accessories for U.S. consumers.  I Do PR guided the company through important industry trends in order to differentiate it as a leading purveyor of unique, on-trend product lines. We have been able to increase brand awareness through our connections with industry influencers. We also worked closely with top bridal editors to obtain coverage of best Weddingstar products in The Knot, Coastal Living, New York Weddings, Uptown and Four Seasons Weddings.

Nadia D Photography was an accomplished wedding photographer specializing in luxury and Indian weddings in Atlanta who wanted to grow to a national level.  Through our strategic media placement and social media efforts, we have been able to get multipage features in major wedding print and online publications, including Brides, The Knot, Inside Weddings, Bridal Guide and Style Me Pretty. Further, we have paired her with some of our fashion clients to help her branch out into editorial fashion shoots and achieve greater coverage for both parties.

HoneyBook is a platform that modernizes the way top event professionals connect with their clients when planning events. We helped launch HoneyBook, showcasing their $10M Series A funding in a major feature in The Wall Street Journal. We then helped introduce the company to major players in the wedding industry, which resulted in several event sponsorships and speaking opportunities for HoneyBook executives as well as assisted the company with customer acquisition and team expansion. Within three months, the subsequent press features in Entrepreneur, Inc, Special Events, Bridal Guide and ISS magazine helped HoneyBook gain $22 million in funding.

Bows-N-Ties has established itself as one of the major online players in men’s neckwear and came to I DO PR to capitalize on the largely untapped menswear opportunities within the wedding industry. During our engagement, Bows N Ties was featured in Martha Stewart Weddings, Glamour, People StyleWatch, Destination Weddings & Honeymoons, Bridal Guide, Style Me Pretty, among many others. We also came up with a concept for the Bow Tie Bar, where event participants can learn to tie a bow tie on a model, which was invited to major events hosted by The Knot, Martha Stewart Weddings and ISS.