At I DO PR, we’ve built a reputation for representing innovative businesses that push commonly accepted boundaries to become industry leaders. We carefully select our clients to be able to dedicate our full attention to each one and create a unique PR strategy that fits their goals, target audience, marketing plan, timeline and budget.
We use our strong relationships with the media and leaders in the events industry to open up a flood of opportunities for our clients. At I DO PR, we like to get creative (after all, we work in the most creative of industries), which means thinking far beyond the press release to craft unique campaigns that make a real impact on your visibility. We not only place our clients in top media, but also grow their reputation through services such as content marketing, influencer collaboration, speaking opportunities, strategic partnerships, event involvement, award submissions and others.
We work best with brands that have (or want) a national reach, have a team member dedicated to marketing efforts and are open to traveling. Please note that we work on retainer and require a four month minimum commitment.
If you think we may be a good fit for each other, please contact us to discuss our full-time PR consulting services.
If you’re not looking for this level of commitment but want to take your business to the next level, we encourage you to check out our PR Tools created to help wedding professionals launch their own PR campaigns.
A La Carte Services
In addition to our full-time public relations services, we also offer a la carte marketing services that can compliment and enhance your brand positioning, such as:
Hourly Consulting
We know the wedding industry like the back of our hand and can help you get an understanding of who to meet, where to be, which conferences to go to, which partners to seek, and how to best position your brand in the $55B wedding industry.
Writing
At the heart of all media outreach campaigns is the written word. As experienced reporters, we bring a journalistic approach to all written communication, including website copy, press releases, marketing materials or ghostwritten content. We can help make your communication effective and consistent with your brand messaging.
Social Media
Social media has become a key way to increase your brand awareness among media, clients and influencers and it’s especially relevant in the wedding industry. Social media is also an important way to augment our public relations efforts, so every brand must create a solid social media strategy. Our social media partner will create a comprehensive strategy and initial setup and train a member of your team to run them.
Branding
The bridal industry is extremely image-centric, so the right presentation of your brand can make or break your business. Our branding partner will create a memorable visual language that appeals to your target audience, editors and other influencers in the industry and can include web design, blog design, social media branding and marketing collateral.
Styling and Image Consulting
Get expert advice and development guidance on your bridal product line and best ways to present it for maximizing editorial exposure. Our fashion expert will help educate you on how to improve your look book, help style model shoots, consult on product photography as well as give inside knowledge on bridal fashion trends.
Deep Dive Web Analytics
We provide an in-depth multichannel analytics audit of your business that includes organic search, paid search, social media, offline media and mobile performance to determine best strategies to increase lead generation and get better ROI.
Contact us to learn more about hiring us.
