Name: Candice Coppola
Website: http://www.eventjubilee.com, http://www.eventjubileecaribbean.com, http://www.candicecoppola.com
Press page: http://eventjubilee.com/press/
Bio: Candice Coppola is the owner and creative director of Jubilee Events and Jubilee Events: Caribbean, an event design and planning studio with offices in Cheshire, Connecticut and Barbados. After launching in 2007, she quickly became a sought after event designer, working with clients all over the world. Her signature feminine style is a mixture of the things she loves: bold colors, unexpected details, feminine touches and anything and everything gold! Candice mentors event planners as an instructor at the QC Event Planning School and through her coaching company CandiceCoppola.com. In 2013, she co-authored her first book, The White Dress in Color. In 2014, Candice eloped with her husband, Jason, in a small church overlooking the Caribbean sea. She now lives on the beautiful island of Barbados, planning destination weddings for clients around the globe.
Candice Coppola. Photo by Carla Ten Eyck Photography
Where have you been featured?
We’ve been fortunate enough to receive a wide variety of publicity from local publications to national, online features, TV and radio. When I started Jubilee Events in 2007, I dreamed of having my work featured in a glossy magazine. Our first feature came from the regional BRIDES in 2009 when they featured a photoshoot we created on a whim! That shoot led to further opportunities producing content for magazines— where our team was sought out to produce magazine covers and fashion stories.
After several years, we got a book deal with a publisher and wrote the inspirational coffee table book, The White Dress in Color — Inspirations for the Modern Bride. That was definitely a highlight in my career! Another highlight was being featured in several magazines that were not wedding related— like InStyle, Elle, and Glamour. The biggest highlight was Elle Decor, which I have a pile of issues dating back to…. a long time ago! It is my favorite magazine.
Was getting featured a deliberate part of your marketing strategy?
I made a conscience effort to engage with editors and bloggers as I built my business— offering content and advice whenever they needed it. It’s important as a business owner to constantly network and reach out to people with your story and style. Trust me— the world wants to know what you have to say!
How did you go about getting featured?
All the press we’ve acquired over the years has been from our own efforts and networking; whether it was networking with press directly or being introduced to them by colleagues. There is a lot of power in having a publicist — especially if you just don’t have the time or finesse to put into your PR strategy. I’m a firm believer, however, that a business owner should understand every facet of their company FIRST before they hire or delegate tasks out. This ensures that you understand what goes into the position, and you’ll seek out someone who is qualified to do the work.
How has getting media attention impacted your business?
Aside from retaining clients who saw our work featured somewhere, it has given our business credibility. We are fortunate to sit at the table with some of the best in our industry— all because of the press we’ve received and the credibility it has lent our business (especially in the early days where we were just starting out).
Over the years, the media attention we have received has also helped me to define and develop my personal brand— which leads to further opportunities for me, personally, as an expert.
What would you advise wedding pros who want to get publicity?
Get back on Twitter. I know you’re probably reading this and saying… huh? But it’s true! Many freelance writers (who most magazines hire for their content) are on Twitter, as well as the magazines themselves and all their editors. Twitter has become a place for experts and journalists— and you should be on there! It’s a great place to engage directly with people and make connections.
I completely agree! I always encourage my clients to use Twitter to interact with journalists. Any tips for using it well?
Yes. ENGAGE others. Don’t just push content from other social media platforms and think that someone will see it. You must ENGAGE with those you follow and those whom you want to follow you back— by striking up conversations, sharing their content, and most importantly— sharing content your audience is interested in.
Candice’s Twitter handle is @candice_coppola. You can also find her on Instagram and Pinterest @eventjubilee.
The White Dress in Color