The Lab Creates Unique Wedding Event in Sonoma

Earlier this year the I Do PR team along with some of our clients attended The Lab, a unique wedding show at Cline Cellars in Sonoma, CA created by the talented ladies from Engaged & Inspired , Bustle, and Floral Theory.

Instead of traditional wedding show vendor booths with pushy salespeople, The Lab offered a sophisticated party atmosphere filled with inspiration boards that were brought to life by select Northern California wedding professionals, a vendor resource library, a runway show and of course snacks, wine and desserts (I’m still not over those Batter Bakery lavender cookies…)

Runway at The Lab wedding event in Sonoma

I loved how The Lab involved its audience way before the actual event, held in January, by asking people to vote for the best inspiration boards that they would want to be brought to life. As inspiration boards were the heart and soul of the event, here are three of our favorites:

The Lab wedding inspiration board

I just loved the bold colors of this tented tablescape – made me feel like I’m inside a romantic Prince of Arabia storybook!

The Lab wedding tablescape Burned Marshmallow

This “Burned Marshmallow” tablescape was brought to life by our good friend Emily Dreblow from Soulflower. The muted color palette looked amazing with the Cline Cellars backdrop. And how fun is that branch lantern??

Pink tablescape at The Lab wedding show

This pink, girly, raspberry tablescape makes me want to get married again and again! It speaks of a peak of summer and would look incredible in a garden or winery somewhere in, say, South of France. Ok, now I’m drooling…

My one criticism of the event would be that it was hard to see who were the vendors responsible for creating the tablescapes. There was a small sheet posted next to each table, but it was small and hard to see in the moody lighting. But despite that, we hear wedding vendors received a lot of bookings from the event, which is great to hear!

Trail mix bar at The Lab wedding event

Very Merry Events ladies check out the Trail Mix Bar at The Lab

I had a great time driving up to Sonoma for The Lab and can’t wait for next year’s event – I know it will be even more fabulous (if that’s at all possible)!


Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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