LOHO Bride, a free-spirited, non-traditional bridal shop just opened its doors in San Francisco’s design district and is already getting a lot of buzz. Despite limited outreach, the salon booked over 80 brides before opening, and already sold a dress to the newly engaged editor of San Francisco Refinery 29.
LOHO, which stands for “League of her own,” features an array of hard to find designers including NYC-based (and extremely trendy) Houghton, Australia’s Bo & Luca and New Zealand’s A la Robe. The salon pegs itself as a place where the unconventional, free spirited bride, who has a strong sense of fashion, but has never really dreamed about getting married can feel comfortable and find a dress she truly loves.
We met with Christy Baird, the founder and creative director of LOHO Bride, who said that she attributes her initial success to being able to fill a much needed niche among San Francisco’s brides. It also helps that Christy is no stranger to the bridal industry. She cofounded the extremely popular Daughters Of Simone and even during a few years of working in mobile advertising, always had an eye for discovering talented designers and an affinity for working closely with brides, both of which are a major priority for LOHO Bride.
Unlike most bridal shops, Christy’s approach with LOHO is to feature a larger selection of collections by a limited number of designers (most of which are exclusive to her shop). This decision not only benefits the bridal clientele who wants to see a variety of options from a designer they love, but also fosters great relationships with the designers themselves. LOHO Bride hosts trunk shows for independent designers from as far away as France and New Zealand. Its current wedding dress selection averages around $5000 and comes with an array of additional ready-to-wear designs for rehearsal dinners and other pre-wedding events (or intimate, alternative weddings).
With its elegant, intimate salon and a visionary entrepreneur at its helm, LOHO Bride is not just a must stop for San Francisco’s brides. It is a bridal salon that is truly in a league of its own.
For more information, check out LOHO’s Facebook, Twitter and Instagram (with 10K followers already!). And be sure to look for them in 7×7‘s January Wedding issue as well as at their next trunk show, January 28-February 1.