LOHO Bride, a free-spirited, non-traditional bridal shop just openedÂ itsÂ doors in San Francisco’s design district and is already getting a lot of buzz. Despite limited outreach, the salon booked over 80 brides before opening, and alreadyÂ soldÂ a dress to the newly engaged editor of San FranciscoÂ Refinery 29.
LOHO, which stands forÂ “League of her own,” features an array ofÂ hard to findÂ designers including NYC-based (and extremely trendy)Â Houghton, Australia’sÂ Bo & LucaÂ and New Zealand’sÂ A la Robe.Â TheÂ salon pegs itself as a place where the unconventional, free spirited bride, who has a strong sense ofÂ fashion, but hasÂ never really dreamed about getting married can feel comfortable and find a dress she truly loves.
We met with Christy Baird, the founder and creative director of LOHO Bride, who said that she attributes her initialÂ success to being able to fill a much needed niche amongÂ San Francisco’sÂ brides. It also helps that Christy is no stranger to the bridal industry. She cofoundedÂ the extremely popularÂ Daughters Of SimoneÂ and evenÂ during a few years of working in mobile advertising, alwaysÂ hadÂ an eye forÂ discovering talented designers and an affinity forÂ working closely withÂ brides, both of which are a major priority for LOHO Bride.
Unlike mostÂ bridal shops, Christy’s approach with LOHO is to feature a larger selection of collections by a limited number of designers (most of which are exclusive to her shop). This decisionÂ not only benefits the bridal clientele who wants to see a variety of options from a designer they love, but also fosters great relationships with the designers themselves. LOHO Bride hosts trunk shows for independent designers from as far away as France and New Zealand. ItsÂ current wedding dress selection averages around $5000 and comes with anÂ array of additional ready-to-wear designs for rehearsal dinners and other pre-wedding events (or intimate, alternative weddings).
With its elegant, intimate salon and a visionary entrepreneur at its helm,Â LOHO Bride is not just a mustÂ stop for San Francisco’s brides. It is a bridal salon that is trulyÂ in a league of its own.
For more information, check out LOHO’s Facebook, Twitter and InstagramÂ (with 10K followers already!). And be sure to look for themÂ inÂ 7×7‘sÂ January Wedding issue as well as at their next trunk show, January 28-February 1.