International Bridal Designers Stun at New York City’s Group 868

We love visiting Group 868, New York City’s only bridal showroom, which represents a stable of amazing designers from around the world. During Spring Bridal Market, we visited the showroom located in the Flatiron district, to see what’s hot and new on the international bridal scene.

Group 868 recently launched The Sample Room, which might just be New York City’s best kept bridal secret. The Sample Room sells designer dresses at sample sale prices. By designer dresses, we mean major brands such as Jenny Packham, Oscar de la Renta, and Vera Wang. And by sample sale prices… we mean 70% off of suggested retail price!

The Sample Room NYC

The Sample Room is by appointment only, so brides can enjoy the beautiful Flatiron loft setting while calmly sipping champagne and trying on gorgeous dresses, cover-ups and accessories.


 

Here are some highlights from our visit. Francesca Miranda, a designer out of Colombia, is one of the undeniable superstars represented by Group 868, who has been quickly gaining notoriety in the U.S. market. Handmade intricate detail is what her designs are particularly known for:

Francesca Miranda at Group 868

Here’s the full version of this bridal gown from Francesca Miranda Fall 2014 Collection:

Francesca Miranda Fall 2014 gown

We also checked out the jackets by Susan Spring, carried by Group 868. Based in Brooklyn and with a unique background in Broadway theater costume design, Susan has a versatile collection of cover-ups and jackets made in a variety of materials for every type of bride – from delicate lace to cozy fur to fun-filled feathers.

Photo Apr 11, 5 09 36 PM

This is where we also found our favorite Bridal Market discovery – Rembo Styling. This company, based out of Belgium, made its debut on the American soil this month and we’re truly in love. The boho chic style

Remby Styling bridal gown

We particularly fell in love with the custom bird lace detail featured on several gowns:

Rembo Styling detail

Gorgeous, right? We asked Chiara De Vlieger of Rembo Styling what she thought of their first New York Bridal Market.

“It was lovely to hear all the positive comments,” she said. “The customers all find Rembo Styling  renewing, especially our French laces were a big deal. We’re looking forward to approach the American bohemian chic bride.”

Rembo Styling is already carried in all major European markets, so we’re sure it will do well in the U.S. And one marketing trick they offered? Rembo produces an annual newspaper that talks about inspiration behind the brand and is distributed to stores as a marketing material.

Photo Apr 11, 5 05 24 PM

Sasha Vasilyuk

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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