What’s in a Name? How New Names Help Boost Hotel’s Wedding Sales

We just got word that San Francisco naming firm Eat My Words recently helped revamp the wedding package offered by the ultra chic Hotel Vitale on San Francisco’s Embarcadero.

Screen Shot 2014-08-07 at 11.21.20 AMFounder of Eat My Words and a long-time friend of ours Alexandra Watkins writes about this project in her soon to be released book, Hello, My Name is Awesome: How to Create Brand Names That Stick. Alexandra told us how by renaming the boring old rehearsal dinner into Meet The Parents and Hotel Vitale’s co-ed bachelor party package into “Shower Together,” the hotel experienced a 25% jump in sales!

We asked Alexandra to share the full menu from her book with other wedding brands reading our blog and hoping to improve their bookings next season.

Hello My Name is Awesome

Check out how Eat My Words was able to revive different offerings from Hotel Vitale Weddings:

Eat my Words

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