Today, we’re very sad to report that publisher CondeNast decided toÂ close downÂ the Brides Local magazines, published in 16 different regions including Northern California. Unlike the national Brides magazine that features national brands, the local Brides editions provided resources and informationÂ for local brides and highlighted local wedding vendors.
What is the reason for closing? Well, it always comes down to profits, which CondeNast executives said have still not returned to prerecession levels of 2007, according toÂ the WWDÂ article on the changes:
“Chief executive officer Chuck Townsend and president Bob Sauerberg stressed the importance of beefing up revenue and widening profit margins, according to several people at the meeting. The two executives said the top priority for publishers and editors should be to return print magazinesâ€™ profit margins to prerecession, 2007 levels. Townsend emphasized that editors should be more experimental with their Web sites in order to increase revenue. Wired, Vanity Fair, Glamour and The New Yorker were credited with having decent profit margins for their Web sites.”
It’s interesting that Glamour was credited with having “decent profit margins” on their website. I do loveÂ Glamour Weddings, which churns outÂ several great stories a day and honestlyÂ don’t know howÂ their editors do it! I do find it interesting that they only have the wedding section online without any print products.
Given the proliferation of online wedding blogs, perhaps that is the future for bridal press? I certainly hope not – I just love leafing through those delicious bridal pages and so do many brides and wedding vendors.