PR for wedding photographers does not mean mindlessly submitting every real wedding to the top bridal magazines and blogs. Here we go into a strategy of how to get press by being smart, timely and creative.
What every editor wants is a unique story that will entertain and educate her readers, while beating out the competitive media. Keeping that in mind, it is important to think like they think and recognize unique story opportunities that are going to grab readers’ attention. In PR biz, we call this “the angle,” which means the unique twist that gives a story its spark.
Editors live by their calendars as they look – often months ahead – for stories about the upcoming holidays or seasons. In September, when the first day of Fall officially opens the floodgate of autumn-themed weddings, we worked with the editor of Get Married on this apple orchard wedding of Whitney + Mike photographed by Choco Studio.
Check out the beautiful fall lighting of this wedding, which ran on the magazine’s home page:
Be creative (and pay attention)
While a calendar is pretty easy to follow, creativity can go a long way when it comes to pitching to editors. When reading through a questionnaire a recent bride filled out about her wedding, I was struck by a story I haven’t heard before: the bride’s inspiration book, where she kept a photo of a berry cake from Martha Stewart magazine, was stolen from her car! She was so in love with the cake though that she worked with her cake maker, Not Just Cheesecakes, to find and recreate the berry cake.
As soon as I read the story, I knew Martha Stewart Weddings editor would loooove to hear it too and feature photographs of the happy couple and the cake taken by Choco Studio! Pay attention to your clients as they may have the unique angle you’re looking for.
If you want to stand out from the crowd when pitching your wedding portfolio to bridal editors, don’t forget to think like an editor, keep in mind the calendar and recognize unique stories they won’t find anywhere else.