Fashionable, affordable, returnable — leading online bridesmaid dress boutiqueĂ‚Â Weddington WayĂ‚Â debuted an innovative line of bridesmaid dresses! Ă‚Â The Weddington Way Collection is the company’s first foray into private fashion labels, so they wanted to make a big splash around the line’s…
This past Wednesday, I got invited to a trunk show at Bridal Reflections 5th Ave that was showing the latest collection from Israeli bridal gown designerĂ‚Â Galia Lahav. Galia Lahav designs are known for bold silhouettes, hand-made detailing and dramatically sexy…
This past sunday, I was lucky enough to attend Martha Stewart’s annual wedding party! Ă‚Â This year, it was held in the extravagant and beautifully decoratedĂ‚Â Gotham Hall, NYC. Not your average ice sculpture, this one was carve-able, and branded by our…
More and more lifestyle publications are capitalizing on the growing wedding market and releasing annual Wedding issues just in time for the engagement season. As a bridal public relations agency, we were contacted by the editors ofĂ‚Â Coastal Living and Uptown…
Last week, I flew to San Francisco to visit several of our clients before the engagement season heats up. The city, which is my hometown and the previous headquarters of I Do PR, greeted me in its full glory with…
Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.
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