Weddington Way Launches Spring 2014 Collection

Fashionable, affordable, returnable — leading online bridesmaid dress boutique Weddington Way debuted an innovative line of bridesmaid dresses!  The Weddington Way Collection is the company’s first foray into private fashion labels, so they wanted to make a big splash around the line’s launch.

 

Six Styles of Weddington Way dresses

 

We worked with Weddington Way and our other client Nadia D Photography to stage a beautiful editorial shoot in San Francisco to show off the new collection.

Weddington Way Collection by Nadia D Photography

 

Martha Stewart Weddings was the first to offer a sneak preview of the collection on its Instagram feed. Then, we released the news of Weddington Way’s new collection to all major bridal press.  Here are a few of our favorite press hits:

Brides

Brides raves about the stylishness of the dresses, calling this a collection of “dresses that your girls really will want to wear again after the wedding.”

 

2014_2_Glamour

Glamour Weddings loves the pockets, and “the best part is, unlike most bridesmaid dresses, they ship immediately–meaning you don’t have to wait six to eight weeks for your dress to roll in.”

 

2014_2_CaliforniaWeddingDay

California Wedding Day comments on the great versatility of the collection, stating, “Every style is available in the same colors, making it easy to find a dress that flatters everyone in your bridal party.”

 

Style Bistro on Weddington Way

Style Bistro loves the style of the dresses themselves, as “each made of gloriously unfussy faille in colors such as coral, mint and tuxedo grey.”

 

Ultimate Bridesmaid

Ultimate Bridesmaid loves the returnable nature of the site, “that’s right ladies, you can order without fear and return or exchange if the style doesn’t impress.”

About

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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