Fashionable, affordable, returnable — leading online bridesmaid dress boutiqueĂ‚Â Weddington WayĂ‚Â debuted an innovative line of bridesmaid dresses! Ă‚Â The Weddington Way Collection is the company’s first foray into private fashion labels, so they wanted to make a big splash around the line’s launch.
We worked with Weddington Way and our other client Nadia D Photography to stage a beautiful editorial shoot in San Francisco to show off the new collection.
Martha Stewart Weddings was the first to offer a sneak preview of the collection on its Instagram feed. Then, we released the news of Weddington Way’s new collection to all major bridal press. Ă‚Â Here are a few of our favorite press hits:
Brides raves about the stylishness of the dresses, calling this a collection of “dresses that your girlsĂ‚Â really will want to wear again after the wedding.”
Glamour Weddings loves the pockets, and “the best part is, unlike most bridesmaid dresses, they ship immediately–meaning you don’t have to wait six to eight weeks for your dress to roll in.”
California Wedding DayĂ‚Â comments on the great versatility of the collection, stating, “Every style is available in the same colors, making it easy to find a dress that flatters everyone in your bridal party.”
Style Bistro loves the style of the dresses themselves, as “each madeĂ‚Â of gloriously unfussy faille in colors such as coral, mint and tuxedo grey.”
Ultimate Bridesmaid loves the returnable nature of the site, “that’s right ladies, you can order without fear and return or exchange if the style doesn’t impress.”
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