Announcing DIY Public Relations Tools

Today, I want to share a deep, dark secret: PR is not rocket science. We publicists don’t like to admit it – it’s much more fun to make it look like we possess a magic wand that makes our clients appear in glossy magazines and on screen. But the truth is, successful public relations campaigns requires time, patience and thick skin.

That is what we used to get Weddington Way into The New York Times, The Bach into In Style, HoneyBook into The Wall Street Journal, Nadia D Photography into Grace Ormonde Wedding Style and many other clients into publications like Martha Stewart Weddings, Brides, Town & Country, The Knot, People StyleWatch, Glamour, Style Me Pretty, Huffington Post etc.

Now, we’d like to share some top  secrets of the trade with you through our brand spanking new DIY Public Relations Tools!

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DIY Public Relations Tools will guide you through which reporters and influencers to contact, how to effectively tell your story and which etiquette practices to use to get the attention of the media. You will also learn:

– Why you shouldn’t be afraid of the media

– Why you should sell your dream instead of your product

– The importance of identifying trend stories

– What really happens behind magazines’ closed doors

DIY Public Relations Tools include:

Media Database

Hit the ground running with a list of 100 current editors of all major bridal magazines and blogs.


Full DIY PR Toolkit includes:

  • Media List
  • Press Release samples
  • Media Kit template
  • Letter of Responsibility
  • Real examples of Email Pitches that have worked (you’ll recognize your name in some)
  • Articles on the best strategies for presenting your company to the media, from proper pitching etiquette, to how to find your story to what wedding editors look for

Customized Influencer List

We customize a list of the best media contacts and wedding industry influencers specific to your brand’s target audience, timeline and goals.

Wedding Industry & PR Consulting

We know the wedding industry through and through. This hourly consulting can help you get an understanding of who to meet, where to be, which conferences to go to, which partners to seek, and how to best position your brand in the $55B wedding industry.


We can help you with optimizing your website copy, press releases and any marketing materials to present your brand in the best light.


Are you ready to get your business in front of the media? Then please contact us and we’ll be happy to send you more information.

Yours truly,

Sasha Vasilyuk, Founder & CEO

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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