Giveaway for Martha Stewart’s Wedding Party in New York

January 9, 2017

*Giveaway below*

If you’ve never been to Martha Stewart’s Wedding Party in New York, now is the time to check it out! I rarely go to wedding shows for newly engaged brides, but this one is truly my favorite and is a great event not just for couples, but for vendors in the industry.

Produced by Claudia Hanlin, of The Wedding Library fame, Martha Stewart Wedding Party, which is happening at Gotham Hall on Jan. 29, showcases over 100 of the finest wedding vendors. The vendors are carefully selected to be of a certain Martha-approved caliber, so if you’re a wedding blogger or a vendor looking to make connections, this show is a smart way to meet some industry influencers.

Every time I’ve attended, I connected some high-caliber wedding vendors from around the country that I hadn’t met before. For what to expect, check out this post on the event from a couple of years ago.

The event always starts out with a panel and it’s definitely something you shouldn’t miss. This year’s panel features MSW’s editor Darcy Miller and several top New York designers:

-Bryan Rafanelli of Rafanelli Events

Ron Ben-Israel, celebrity chef and trendsetting cake designer (plus a hilarious speaker)

-Lewis Miller of Lewis Miller Design

Putnam & Putnam who do great floral design

-Matthew Robbins of Matthew Robbins Design

Martha Stewart's Wedding Party 2017

Where: Gotham Hall, 1356 Broadway (at 36th Street), New York, NY

When: Sunday, January 29, 2017, 10:00AM – 4:00PM


Are you itching to network or want to check out if this show would be worthwhile to exhibit your brand? Here is your chance to get in for free:


I’m giving away 2 general admissions tickets to MSW Party 2017 (each one $75 value) to the first two people to comment about their favorite event industry blog (besides this one, of course). Thank you and good luck!

Here are a couple of photos from a previous MSW Party I attended:

Gotham Hall for Martha Stewart's Wedding Party

Gotham Hall for Martha Stewart’s Wedding Party. A bit fuzzy, but you get the picture: Full House

Wedding bloggers at Martha Stewart's Wedding Party in New York

Wedding bloggers at Martha Stewart’s Wedding Party in New York

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I DO PR welcomes Yonder Design

December 1, 2016

When I first came across stationery masters at Yonder Design at an industry event in San Francisco, I was blown away. Like seriously blown away, which having been in this industry for quite a few years now, doesn’t happen often. But it did with Yonder.

This high-end stationary design house is run by a mega-talented husband-and-wife team Julie & Chris Neubauer who have an eye for design and a passion for traveling, so when they create stationery suites for weddings and other special events, they always keep in mind the natural setting, architecture of the venue, and the personal stories of the couple and event hosts. And to bring all that into an invitation or dinner menu, they like to use unexpected materials like marble, mother of pearl, live botanicals, leathers and rare woods from around the globe.

But enough with the raving. You’re going to see for yourself what makes Yonder Design so unique.

They make Save-the-Dates like this:

Modern Moss by Yonder Design

Invitations like this modern painting created for a wedding at Foreign Cinema in San Francisco:

Modern Painting invitation by Yonder Design

And whole wedding suites like these:

Persimmon suite by Yonder Design

photo by Sylvie Gil

Big Sur by Yonder Design

Pretty neat, right? I’m very excited to work with Yonder Design. If you’re craving more of their stuff, check out Yonder’s Instagram page.


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Meet the Press: Jessica Bishop is The Budget Savvy Bride

November 14, 2016
Jessica Bishop

Meet Jessica Bishop, the Editor and Owner of Jessica founded while planning her own wedding in 2008 and it has since become the #1 resource for couples planning a wedding on a budget.

I’ve worked with Jessica for several years and know that she is a multi-passionate creative with a focus on and love for the wedding industry. She has worked in just about every field having in the industry from assisting cake bakers, wedding planners, and photographers to designing wedding invitations and, of course, as a bride herself. In addition to running BSB, Jessica also serves as the resident Weddings Expert for and as the Director of Design and Branding for Aisle Society.

Jessica Bishop The Budget Savvy Bride


Jessica, what do you like about writing about weddings?

There are such a wide variety of topics that I can write about in relation to weddings! From travel for honeymoons, to wedding day beauty and fashion, to home décor and registry, it never gets boring. My readership is a constant revolving door, which helps keep me on my toes. It would be easy to repeat the same content every year because the average life cycle of a couple planning their wedding is around 12 months, but I like the challenge of finding new trends, technology and ways to spin the subject matter year after year.

What is your favorite part about The Budget Savvy Bride?

One thing that sets The Budget Savvy Bride apart from many other wedding blogs is the fact that our real wedding couples share a breakdown of their wedding expenses. When a bride visits our site, she can browse weddings based on the budget to see how other couples before her allocated their funds, which is incredibly helpful especially for those couples who are working with a tiny budget. I think this is really my favorite aspect of the website and it’s definitely one of our more popular features.

How do you typically find sources for your stories and features?

I love sharing resources that make my couples’ lives simpler and save them money or time, so I’m always on the lookout for the newest offerings in the market. I love how much technology is playing a part in weddings and I tend to cover quite a bit of that especially in my articles for I tend to get lots of email pitches for different things related (and sometimes not-so-related) to weddings, so if I see a pitch that sparks an idea for an upcoming article I flag it to reference later. Occasionally if I’m in need of a specific source, I’ll go to Twitter or ask my networks for recommendations. It’s really a mix!

Budget Savvy Bride logo

Many people are intimidated by bloggers. What do you recommend as the best way to get your attention?

A personal greeting and a tailored pitch is the best way to get my attention. I can’t tell you how many emails I get that are incredibly generic and miss the mark in terms of relevance. I get secondhand embarrassment for the folks who send me an email promoting a super luxury product or service provider that is obviously not a fit for my audience. Especially if they follow up multiple times… yikes!

Yikes indeed. So what’s one piece of advice you could give to wedding professionals looking to get featured?

Do good work, be a good person, and add value to your connections. Don’t always be looking for what you can get out of a networking relationship, but also ask how you can give. And, of course, be intentional about the publications you’re pitching to. A few well-tailored pitches will go much farther than thousands of general emails to every wedding-related publication without taking fit into account.

Jessica Bishop speaker

Want to connect with Jessica? You can find her on and on


Destination Planning Course from World’s Top Planner

October 21, 2016

Lindsay Landman is one of the top wedding planners in the world, according to Vogue. She also happens to be a good friend of mine. So it is with great pleasure that I want to share that Lindsay will be teaching a course on Destination Wedding Planning at the Event Leadership Institute starting this December.

Her 15-year-old firm Lindsay Landman Events produces high-caliber, innovative events across the globe. She has become a go-to media source, featured everywhere from New York Magazine to Martha Stewart Weddings to the Style Network. You can find her tips on how to get publicity in the wedding industry in my interview with her here.

Lindsay Landman


If you’re thinking of doing destination wedding planning, I highly recommend checking out her course! You will learn best practices for destination wedding planning including:

  • Managing intense logistics
  • Tips for sourcing and vetting vendors
  • Communicating with your long-distance team
  • Creative ways to incorporate local culture
  • Navigating legalities and infrastructure challenges
  • Perfect time management
  • And much, much more!

Lindsay will also share videos from the most popular wedding destinations: Mexico, Italy and Hawaii.

Planning by Lindsay Landman Events. Photo by Allan Zepeda

Planning by Lindsay Landman Events. Photo by Allan Zepeda

Lindsay’s course is a great investment in your business. Not to mention that education is a great end of the year tax write-off. In fact, I think it’s the best Christmas present you could get for yourself!

Here are the details you need:

What: Destination Wedding Planning with Lindsay Landman

Where: online at Events Leadership Institute

When: 5-week course starts Dec. 6, 2016

Cost: $595 (by Nov. 15)


Happy learning!

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Free Webinar Oct. 13: How to Get National Media Attention

October 10, 2016
HoneyBook webinar on wedding PR with Sasha Vasilyuk

If you’re looking to get national media attention for your wedding business, I have some great news for you. This Thursday, Oct. 13, I’m teaming up with HoneyBook and The Rising Tide Society to teach a FREE webinar “How to Get National Media Attention“.

I know you want to see your business in Harper’s Bazaar, New York Times, Brides, or Glamour. In this 45-minute webinar, I’ll teach you how to go beyond real wedding submissions and truly establish your presence in top national media.

You will learn:

  • Best Ways to Tell an Effective Story that Gets Media Attention
  • What Content Journalists Always Look For
  • 10 Important Pitching Do’s and Don’ts
  • A lot more!

You’ll also get to ask questions about PR challenges you’re struggling with. And at the end of the webinar, you’ll get a super cool exclusive offer on my book and DIY PR Tools.

Are you in?? Hope to see you there!HoneyBook webinar on wedding PR with Sasha Vasilyuk

What: Webinar “How to Get National Media Attention”

When: Thursday, Oct. 13 at 12:00 – 12:45 PM PST

Cost: FREE!

RSVP here

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