Matchology to Streamline Blog Submissions

May 11, 2017

Submitting your work to blogs can be notoriously time-consuming. That’s why I was so excited when I heard about Matchology! Launching in June, Matchology is a fast new way of submitting your work to more than 30 of the world’s top wedding blogs from the Aisle Society consortium. The platform features built-in matching technology to help connect your event to the publications that are the best fit. Matchology’s goal is to help wedding pros save time and get published more often. Sounds cool, right?matchology logo

Today, I sat down with Ami Price, CEO of Aisle Society and founder of Elizabeth Anne Designs, to learn more about Matchology.

Ami Price Aisle Society

What inspired you to create Matchology?

As editors, we’ve seen what a huge benefit publication is to a small wedding business, but we’ve also seen how frustrating the whole submission process can be. It takes so much time and energy: researching which blog would be a good fit for a particular wedding or event, finding each blog’s specific submission requirements, using different submission methods and software for each publication. That’s time and energy that could be spent connecting with couples. We challenged ourselves to come up with a better solution that would streamline the process for both wedding pros and editors, and Matchology is the result!matchology real wedding blog submission

What feature are you most excited about?

Matchology uses a unique matching technology – a little like a dating app for wedding submissions! Wedding pros provide a few key details such as category, style and setting, and Matchology suggests the most appropriate publications based on our custom-built algorithm. Since our 30 blogs cover a diverse set of styles, niches, and locations across the US and internationally, it’s important to find the best match for each event. Matchology saves so much time and guesswork – and it’s fun!Matchology screenshot

How is Matchology different from Two Bright Lights?

Our matching technology is the main feature which makes us unique, but the other key difference is that Matchology was created by blog editors who receive submissions every single day. We’re in the trenches! That’s why we also built in features that integrate easily into the workflow, like autofill vendor crediting, a universal questionnaire, status updates via email, and one step resubmission. And we’ll keep listening to our users and improving our software in line with their needs.

Tell us more about the upcoming “Submit with Success” event on May 17.

I’m so excited about this, especially because I’m so passionate about sharing knowledge with this community! Aisle Society is hosting an online educational event on May 17th that is free for Matchology subscribers. I and several of the other Aisle Society editors will be sharing all our top tips and insider secrets – and answering all the submissions questions wedding pros have. Everything from what makes a great submission to how to optimize publication, and track your success. It’s going to be an afternoon jam-packed with information!

How will pricing work for Matchology?

Full access to Matchology for a year costs $69.99, and in anticipation of our launch, wedding pros can also purchase a lifetime subscription for $399. To pre-order Matchology and get access to the FREE Submit with Success event, visit http://www.aislesociety.com/matchology.

matchology submit with success

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PR Course at Event Leadership Institute

April 6, 2017

Today, I’m excited to share that I am now an instructor at the esteemed Event Leadership Institute, which teaches business courses to event professionals around the U.S. and beyond.

I’m starting out with a short webinar course called Getting Publicity for Your Event Business, which launched this week. This is a 35-minute course available for free to ELI members (if you aren’t a member, it’s $25/year to join, so you should do yourself a favor and sign up). It can also be purchased by non-members, though it really makes a lot more sense to join and get a whole library of awesome courses.ELIcourse

My course on PR gives an overview of how to get media attention for your brand. It’s broken up into 3 main parts:

  1. Defining Your Goals – which teaches you to identify your marketing and business needs and target audience as it relates to the media
  2. Gathering Your Weapons – will explain how to create smart story ideas and images that the media will eat up
  3. Pitching the Media – the nitty-gritty of how to contact and get the attention of top editors

This course is a great primer for event professionals who have never dedicated special time for PR or who want to go beyond submitting real weddings. The ELI course is based on my book Marry the Media, which came out in 2016 and is a much more in-depth guide into DIY public relations.

You can check out my course here. Happy learning!

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Happy Women’s Day

March 8, 2017

Back in Moscow, where I grew up, every year on March 8, the boys in our school brought us girls yellow mimosa flowers, the earliest spring arrivals in the cold Russian climate. March 8 was Women’s Day and everyone, no matter what age, celebrated the special women in their lives – classmates, sisters, mothers, grandmothers, daughters.

When my family and I moved to the U.S. in the 1990s, I discovered that most Americans didn’t know about Women’s Day. There was Mother’s Day, of course, but unless you were a mother, there was no special day celebrating the luck, the beauty, the joy and the burden of simply being a woman.

Today, more than 20 years later, I’m happy to see that America is waking up to the importance of recognizing all women, no matter their age, race, or status in life. Even though this wake-up call for women and their rights was driven by political strife, I see it as a positive outcome. In fact, to me, today is the most special Women’s Day I can remember.

Being able to meet and be surrounded by amazing women is why I consider myself lucky to work in our industry.

Wedding bloggers at Martha Stewart's Wedding Party in New York

Back in 2011, when I was starting I DO PR, I met a woman with an amazing story: she told me how when she was just a sophomore in college, she escaped from a dictator-run state to come to America. Then, she started playing around with a camera and now she is an internationally recognized, award-winning wedding photographer.

Years later, I continue to be inspired by the incredible women I meet. Just last month, in Milan, I met another strong woman who after going through a divorce, moved to Italy by herself without a job. She tried her hand at planning weddings and now runs one of the most successful planning companies in Italy.

In my years working in the wedding industry, I’ve met women who run huge national magazines, who design stunning dresses that thousands of brides wear on one of the most memorable days in their lives, women who raised millions of dollars to fund their companies. I’ve talked to hundreds of women who took their passion and talent and used it to become successful photographers, florists, planners, jewelers, blogger, and tech entrepreneurs.

Some say that takes balls. I say that takes one kick-ass woman.  So today, I want to celebrate these women. I want to celebrate you!

HAPPY WOMEN’S DAY!!!

Wish Upon a Wedding Bene-Fete with The Knot, How He Asked, I DO PR

 

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Giveaway for Martha Stewart’s Wedding Party in New York

January 9, 2017

*Giveaway below*

If you’ve never been to Martha Stewart’s Wedding Party in New York, now is the time to check it out! I rarely go to wedding shows for newly engaged brides, but this one is truly my favorite and is a great event not just for couples, but for vendors in the industry.

Produced by Claudia Hanlin, of The Wedding Library fame, Martha Stewart Wedding Party, which is happening at Gotham Hall on Jan. 29, showcases over 100 of the finest wedding vendors. The vendors are carefully selected to be of a certain Martha-approved caliber, so if you’re a wedding blogger or a vendor looking to make connections, this show is a smart way to meet some industry influencers.

Every time I’ve attended, I connected some high-caliber wedding vendors from around the country that I hadn’t met before. For what to expect, check out this post on the event from a couple of years ago.

The event always starts out with a panel and it’s definitely something you shouldn’t miss. This year’s panel features MSW’s editor Darcy Miller and several top New York designers:

-Bryan Rafanelli of Rafanelli Events

Ron Ben-Israel, celebrity chef and trendsetting cake designer (plus a hilarious speaker)

-Lewis Miller of Lewis Miller Design

Putnam & Putnam who do great floral design

-Matthew Robbins of Matthew Robbins Design

Martha Stewart's Wedding Party 2017

Where: Gotham Hall, 1356 Broadway (at 36th Street), New York, NY

When: Sunday, January 29, 2017, 10:00AM – 4:00PM

Register: http://weddingpartynewyork.com/

Are you itching to network or want to check out if this show would be worthwhile to exhibit your brand? Here is your chance to get in for free:

GIVEAWAY x 2 Tix!

I’m giving away 2 general admissions tickets to MSW Party 2017 (each one $75 value) to the first two people to comment about their favorite event industry blog (besides this one, of course). Thank you and good luck!

Here are a couple of photos from a previous MSW Party I attended:

Gotham Hall for Martha Stewart's Wedding Party

Gotham Hall for Martha Stewart’s Wedding Party. A bit fuzzy, but you get the picture: Full House

Wedding bloggers at Martha Stewart's Wedding Party in New York

Wedding bloggers at Martha Stewart’s Wedding Party in New York

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I DO PR welcomes Yonder Design

December 1, 2016

When I first came across stationery masters at Yonder Design at an industry event in San Francisco, I was blown away. Like seriously blown away, which having been in this industry for quite a few years now, doesn’t happen often. But it did with Yonder.

This high-end stationary design house is run by a mega-talented husband-and-wife team Julie & Chris Neubauer who have an eye for design and a passion for traveling, so when they create stationery suites for weddings and other special events, they always keep in mind the natural setting, architecture of the venue, and the personal stories of the couple and event hosts. And to bring all that into an invitation or dinner menu, they like to use unexpected materials like marble, mother of pearl, live botanicals, leathers and rare woods from around the globe.

But enough with the raving. You’re going to see for yourself what makes Yonder Design so unique.

They make Save-the-Dates like this:

Modern Moss by Yonder Design

Invitations like this modern painting created for a wedding at Foreign Cinema in San Francisco:

Modern Painting invitation by Yonder Design

And whole wedding suites like these:

Persimmon suite by Yonder Design

photo by Sylvie Gil

Big Sur by Yonder Design

Pretty neat, right? I’m very excited to work with Yonder Design. If you’re craving more of their stuff, check out Yonder’s Instagram page.

 

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