The article, published in the Sunday’s Style section, reveals how bridesmaids dresses are no longer the awkwardly shaped, cheaply designed, and odd-colored dresses that most envision when they think of the typical bridesmaid. The article highlights how Weddington Way has transformed bridesmaid dress shopping in a way that benefits both the bride and the bridal party. The site offers a social experience for bridesmaid dress shopping, with features including a powerful color search tool and group shopping capability that help a group of women to have a better shopping experience.
Ilana Stern, founder and CEO of Weddington Way, is planning her own nuptials later this year and will be dressing up 11 bridesmaids in dresses designed by Watters. The New York Times article featured a gorgeous photo of Ilana with some of her bridesmaids, including two members of the Weddington Way team.
All the girls are wearing dresses in different shades of coral with varying cuts, which is something that can be done with ease thanks to Weddington Way’s innovative approach to bridesmaid dress shopping!
The New York Times also featured a fun video that illustrates how simple it is to navigate Weddington Way’s website. To complete the package, the newspaper created an interactive feature asking brides to submit photos of their bridal party with unique dresses.
We’re very excited to have worked with The New York Times’ writer Bee Shapiro, editorial and photography team to create this feature! We’re looking forward to seeing more of I Do PR clients in the NYT.