The Bach Goes Big in First Year

Launched in October 2013, The Bach turned to I Do PR to help create buzz before the wedding planning season began.  As the first of its kind online platform for planning bachelorette parties, we used The Bach’s unique position in the marketplace to our advantage.  We showed off the platform’s well designed features that make planning stress-free for bridesmaids everywhere, and positioned the founder, Joanne Barken, as a bachelorette party expert.

In just a few short months, The Bach and its founder have been featured not only in renowned bridal publications like New York Weddings, Bridal Guide and Destination Weddings & Honeymoons, but also in lifestyle publications including Glamour, Huffington Post, The Daily Beast and Uptown, giving advice for bachelorette parties in all 50 states as well Mexico, Canada, Puerto Rico, and the Bahamas.

Here are a few of our favorite press features:

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Destination Weddings & Honeymoons looked to The Bach for bachelorette party advice in Las Vegas, Miami and Los Cabos.

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Glamour loves The Bach, saying that the site takes bachelorette parties off the list of wedding things to worry about.

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Trade in your oversized martini glass for a personalized flask!  New York Magazine turned to The Bach founder for expert advice on upgrading your bachelorette party.

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Uptown Magazine featured The Bach as its “Something New,” and quoted founder Joanne Barken, who developed the site after having seen too many bachelorette parties that should have been fun become full of stress.

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Inside Weddings recommends The Bach not only for planning itineraries, but also to “discover more restaurants, bars, activities, and transportation available around the country and abroad.”

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Huffington Post Weddings recognized The Bach as one of 2014 Top Wedding Sites You’ve Never Heard Of. And now, as a recognized bachelorette expert, Joanne Barken also authors articles on the subject for the Huffington Post.

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We’re so excited to see what else The Bach’s already fabulous first year will bring!

Sasha Vasilyuk

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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