I’m about to share something that’s been in the works for about nine months, which makes it a baby of sorts. After several years of working with top bridal brands, I decided to create a way for wedding professionals who…
Today, I want to share a deep, dark secret: PR is not rocket science. We publicists don’t like to admit it – it’s much more fun to make it look like we possess a magic wand that makes our clients appear…
Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.
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