Technology has been a buzz word in the wedding industry for several years. I remember when I was working with Weddington Way back in 2012 when they were innovating the way women shopped for bridesmaid dresses. Soon after came The Bach, the first planning website for bachelorette parties. Using online registries and designing your own wedding website became the norm. Then, following the lead of Rent the Runway, the wedding fashion rental market exploded and we got Menguin, Vow To Be Chic and Borrowing Magnolia, among others.
In 2014, I hosted the first wedding technology conference, which was soon followed by Wed Tech Summit. Clearly, the wedding industry was adapting technologies in all its spheres in front of our eyes and the millennial couples were no longer willing or even able to plan a wedding the way their parents did before.
Still, even though many recognized the usefulness of using technology to manage such a big project as a wedding, the word technology carried an anti-artistic connotation that to some meant automated, not personalized and even cheap. Basically, ugly.
Earlier this summer, I DO PR along with 27 wedding vendors decided to change that perception and to use technology to create a truly beautiful wedding. We called it Married in Tech.
Married in Tech is the first shoot of its kind! To really play off our techie theme, we staged it in the capital of tech – San Francisco – at the newest venue that embodied the idea of tech + beauty, The Pearl.
We used wedding tech startups Menguin, Weddington Way, Happily Ever Borrowed and Borrowing Magnolia to dress our entire bridal party head to toe. We used 43layers to create custom 3D printed place cards, wooden vow cards and cocktail stirrers. We used a social media-enabled photo booth by Giggle & Riot. We partnered with a San Francisco-based Podo Labs to use the world’s first stick-on camera. We even got our Menguin tuxes delivered to us by Uber.
Check out the video from the shoot by the brilliant Alex Kohn of IQ Videography:
The shoot was shown live on KTVU Morning News and the photos and video were also featured in Bridal Musings story 21st Century Love and on the Bridechilla Podcast‘s 200th anniversary show called Borrow, Don’t Buy. It’s been an exciting project and I hope it serves as inspiration for event professionals to embrace technology and innovation in their work.
I couldn’t have done this without the amazing photography by Augie Chang and by the following event profs:
Venue The Pearl SF
Designer amazáe events
Wedding Dress Borrowing Magnolia
Bridesmaids Dresses Weddington Way
Accessories Happily Ever Borrowed
Photobooth Giggle and Riot
Stationary Wedding Paper Divas
Stick-on Camera PodoLabs
3D Decor 43Layers
Bride’s cup Bridechilla Podcast
Flowers Nicole Ha Design
Lighting Got Light
Linens Napa Valley Linens
Fine Jewelry Yael Designs