How 27 Event Profs Used Tech to Plan a Beautiful Wedding

Technology has been a buzz word in the wedding industry for several years. I remember when I was working with Weddington Way back in 2012 when they were innovating the way women shopped for bridesmaid dresses. Soon after came The Bach, the first planning website for bachelorette parties. Using online registries and designing your own wedding website became the norm. Then, following the lead of Rent the Runway, the wedding fashion rental market exploded and we got Menguin, Vow To Be Chic and Borrowing Magnolia, among others.

In 2014, I hosted the first wedding technology conference, which was soon followed by Wed Tech Summit. Clearly, the wedding industry was adapting technologies in all its spheres in front of our eyes and the millennial couples were no longer willing or even able to plan a wedding the way their parents did before.

Still, even though many recognized the usefulness of using technology to manage such a big project as a wedding, the word technology carried an anti-artistic connotation that to some meant automated, not personalized and even cheap. Basically, ugly.

Earlier this summer, I DO PR along with 27 wedding vendors decided to change that perception and to use technology to create a truly beautiful wedding. We called it Married in Tech.

WedTech016h

Married in Tech is the first shoot of its kind! To really play off our techie theme, we staged it in the capital of tech – San Francisco – at the newest venue that embodied the idea of tech + beauty, The Pearl.

We used wedding tech startups Menguin, Weddington Way, Happily Ever Borrowed and Borrowing Magnolia to dress our entire bridal party head to toe. We used 43layers to create custom 3D printed place cards, wooden vow cards and cocktail stirrers. We used a social media-enabled photo booth by Giggle & Riot. We partnered with a San Francisco-based Podo Labs to use the world’s first stick-on camera. We even got our Menguin tuxes delivered to us by Uber.

Check out the video from the shoot by the brilliant Alex Kohn of IQ Videography:

The Pearl from IQvideography on Vimeo.

The shoot was shown live on KTVU Morning News and the photos and video were also featured in Bridal Musings story 21st Century Love and on the Bridechilla Podcast‘s 200th anniversary show called Borrow, Don’t Buy. It’s been an exciting project and I hope it serves as inspiration for event professionals to embrace technology and innovation in their work.

KTVU covers Married in Tech

I couldn’t have done this without the amazing photography by Augie Chang and by the following event profs:

 

Venue                           The Pearl SF

Designer                       amazáe events

Wedding Dress           Borrowing Magnolia

Tuxes                            Menguin

Bridesmaids Dresses Weddington Way

Accessories                  Happily Ever Borrowed

Photobooth                 Giggle and Riot

Stationary                    Wedding Paper Divas

Stick-on Camera         PodoLabs

3D Decor                      43Layers

Registry                        NewlyWish

Bride’s cup                   Bridechilla Podcast

MUA                              Professional Makeup Artistry

Flowers                         Nicole Ha Design

Lighting                         Got Light

Rentals                         Blueprint Studios and Hensley Event Resources

Linens                           Napa Valley Linens

Cake                              StudioCake

Fine Jewelry                 Yael Designs

Videography                IQvideography

WedTech100

Sasha Vasilyuk

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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