The hunt for InStyle

As one of the country’s most respected jewellery editors and book authors, InStyle contributing editor Marion Fasel has been on my mind for a while. Back in January, we met in her very well decorate office in New York where we talked about the recent Oscars, changes in fashion journalism and, of course, jewelry.

I have been following Marion’s work for a while to learn what style of jewelry she likes and gravitates to. Understanding the journalist’s interests, passions and writing style is a hugely important part of successful PR. In fashion journalism, where personal taste is the name of the game, understanding the journalist is doubly important.

So when I saw the latest custom chandelier earrings Yael Designs created, I just knew that she would like them… And she did! The earrings soon appeared on the “We’re Obsessed!” section of InStyle magazine.

 

Yael Designs champagne earrings on InStyle

About

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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