Celebrity placement

Hollywood may as well be a medieval castle – if you’re on the inside you know all the dirty laundry, but if you’re on the outside breaking in takes a lot of courage, strategy and desire.

But while it’s not the easiest place to break into, Hollywood celebrity representation can make a huge difference in brand awareness for fashion brands like Yael Designs.

Celebrity placement involves stylist coordination, insurance, deadline shipping, buying stock photos and praying that the photos come out nice.

One tip: big, easily recognizable pieces work best. See the difference in these two pics of actress Melora Hardin (The Office) wearing Yael Designs jewelry at two different pre-award show parties:

         The 2010 Entertainment Weekly and Women In Film Pre-Emmy Party Sponsored by L'Oreal Paris                              Vanity Fair And Brioni Host Artists For Peace And Justice

Size matters: Can you see the jewelry here?                          Now, what about here?

About

Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.

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