Crazy for Kirribilla’s Little White Dresses

June 5, 2013
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Earlier this year, we announced the partnership between dress designer Kirribilla and bridal party fashion retailer Weddington Way as they launched a little white dress collection. While Weddington Way had been carrying top designers for bridesmaid dresses, the launch of the LWD collection allowed them to offer something for brides who are looking for romantic little white dresses for rehearsal dinners, outdoor receptions, destination weddings and other bridal events.

We showed the collection in New York and it has received tremendous positive response from various bridal publications. Kirribilla’s little white dresses represent the beauty and elegance that brides wish to portray throughout every step of their bridal experience.

Here are some of the wonderful editorial coverage we have received:

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Featured above is the Dahlia dress from Kirribilla’s Little White Dress collection. This stunning silk dupioni party dress, which has layered ruffle sleeves and side-tucked skirt, caught the eye of Junebug Weddings!

Destination Weddings & Honeymoons features Kirribilla dresses May 2013

Destination Weddings & Honeymoons featured all dresses from the new collection, which makes an ideal option for destination brides. This strapless metallic cocktail dress with playful piped ribbon detailing was a particular favorite of the editors.

 

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In the photo above, Brides features a Kirribillia little white dress in Kelly Green! Although these dresses were originally designed for the bride, thanks to the partnership with Weddington Way, the dresses all come in other colors for bridesmaids.

 

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It was love at first sight for Glamour! The  Cecile dress featured above, along with others in the I Do Collection, were praised by Glamour as wedding-worthy commodities for the bride-to-be!

 

 

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According to our friends at  Project Wedding, Kirribilla’s lace LWD paired with cool accessories is the perfect way for a bride to create a city-chic, fun look after the vows have been exchanged.

We’re excited to see all the editorial attention for this collaboration between our two wedding fashion clients and expect the collection to do very well with brides and bridesmaids!

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Spring 2013 Bridal Week Rocks New York

May 30, 2013

bridal week spring 2013

For us, Bridal Week is one of the most exciting times of the year as we get to attend top bridal designers’ fashion shows, meet new vendors and old luminaries at bridal trade shows and hang out with our favorite bridal magazine editors.

Here is an inside look at the highlights of our experience at the Spring Bridal Week 2013 in New York:

Monique Lhuillier takes a bow after Spring 2014 Bridal Collection fashion show

Attending Monique Lhuillier’s fashion show was so exciting! As I sat among the editors of Inside Weddings and The Knot, I watched the models flow down the runway in the most beautiful gowns from her Spring 2014 collection. The photo above features Monique taking a well-deserved bow, for her dresses were so elegant, chic and romantic that it’s no wonder they’re a coveted item on every bride’s list.

Monique Lhuillier Spring 2014 collection

Check out Monique Lhuillier’s Spring 2014 Collection.

Sasha Vasilyuk with Vanessa Motley and Ilana Stern, founders of Weddington Way.(Sasha Vasilyuk, Vanessa Motley, Ilana Stern)        Theia runway at Bridal Week Spring 2013

Attending Theia’s fashion show to preview Theia’s White Collection for Spring 2014 was another highlight of Bridal Week. This was a much more intimate experience as only about 30 guests – most of them editors we work with on a daily basis - are allowed for previews. I attended the show with Ilana and Vanessa from Weddington Way and was one of the few lucky guests who didn’t have to snap pictures while taking notes while tweeting. Phew, I don’t know how they do it!

 

Another highlight was meeting Randy Fenoli of Say Yes to the Dress at the New York International Bridal Week trade show. I knew I had perfected my Bridal Week look when I noticed we were matching in the same shade of purple!

 

Sasha Vasilyuk and Randy Fenoli from Say Yes to the Dress

After meeting Randy, a couple of brands caught my eye at the trade show:

Sarah Oliver handbags

The photo above features Sarah Oliver, the woman behind these beautiful handbags. This was Sarah’s first bridal market as she just launched her bridal collection, featuring hand-knit purses made with sparkling yarn and beautiful designs perfect for brides and bridesmaids. And they have a unique story behind their creation as they’re made by seniors from one of elderly homes in the San Francisco Bay Area.

chromatic shoe at NY Bridal Week Spring 2013

(Source: Glamour)

I couldn’t help but notice the vibrant colors and cool designs of the Chromatic gallerie shoes featured at the trade show. These shoes comes in all kinds of colors and styles, so I think they will do very well with bridesmaids.

 

Kirribilla dress

Although Bridal Week is an endless sea of white, we cannot forget about our best friend: the little black dress. In the photo above, I am wearing Blythe dress in black from Kirribilla’s Fall 2013 collection. This dress got so many compliments during bridal market week that I was considering keeping it in New York 🙂 If you’re looking for the perfect LBD, check out the adorable dresses from Kirribilla!

Nadia D, Weddington Way, Black Bride

(Vanessa Motley, Charanna Alexander, Nadia D, Sasha Vasilyuk, Ilana Stern)

The bridal market week is so hectic that it was nice to let loose with my favorite ladies: (left to right) Vanessa Motley, who heads marketing for Weddington Way; Charanna Alexander, editor of Black Bride; Nadia of Nadia D Photography; me; and Ilana Stern, the founder of Weddington Way.

Bridal Week Spring 2013 was one of the most intense and fun weeks in my career. While my schedule was filled to capacity with meetings, events and shows, I wouldn’t have it any other way. Looking forward to Bridal Week Round 2 in October!

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Blogger’s gorgeous wedding leads to multiple press features

May 12, 2013

 

When Amanda, the founder of popular wedding blog 100 Layer Cake, contacted me about her upcoming nuptials, I knew that several of I Do PR clients would be more than happy to help make her dream wedding come true.

Amanda & Tim’s wedding, which took place in Southern California in 2012, was featured not only on 100 Layer Cake, but also in the Real Weddings issue of Martha Stewart Weddings magazine that came out this month. So it’s with double pleasure that we’re sharing the photos from this stunning wedding featuring several of our clients.

Martha Stewart Weddings features Amanda's real wedding

Weddington Way provided the adorable flower girl dress to Amanda’s little helper, seen walking down the aisle in the photo above.

The bride looked gorgeous in the big morganite and rose gold sparkler from the Lyra Collection by Yael Designs:

locket on bouquet | 100 Layer Cake

Amanda celebrated with her besties, dresses in different patterns of white and black, including a striped Lucy by Kirribilla.

black and white bridesmaids dresses | 100 Layer Cake

For the reception, beautifully decorated with a black, white and gold theme, Amanda changed into the sequin number and donned diamond drop earrings by Yael Designs:

Amanda and Tim's wedding | 100 Layer Cake

For more photos from the wedding of Amanda & Tim, check out 100 Layer Cake or Martha Stewart Weddings blog.

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Martha Stewart’s Wedding Party, New York

February 25, 2013

Being based in New York City means having access to incredible bridal shows like the recent Martha Stewart’s Wedding Party, hosted at Gotham Hall by Martha Stewart Weddings magazine and Wedding Library in late January.

Martha Stewart's Wedding Party, New YorkThe highlight for me was meeting Style Me Pretty founder Abby Larson, who has already been collaborating with our client Weddington Way, editorial director of Martha Stewart Weddings Darcy Miller, and blogger and wedding stylist Jackie Weppner, who runs Merci New York.

After an interesting discussion by these industry luminaries on wedding details and etiquette, I really enjoyed a bit of perspective on the big day from the queen of cakes Sylvia Weinstock who said, “The ultimate wedding tip I can give is that it’s not about the party, it’s about who you marry.” Ms. Weinstock just celebrated her 64th wedding anniversary. So I’d definitely trust her on that 🙂

Sylvia Weinstock cake designer

 

We also enjoyed meeting the crew behind Kleinfeld Paper, a recently launched line of wedding stationery:

Kleinfeld Paper wedding invitations

Fueling the party was an overwhelming amount of desserts (it is Martha Stewart, after all…). Taking the cake, if you will, were creative, tasty and gorgeous looking cookies by New York-based One Girl Cookies and Eleni’s:

One Girl CookiesEleni's Cookies

 

I also came across the wedding scrapbook of Darcy Miller, which had an adorable section about the state of the world on the day of her wedding. It included a newspaper clipping from that day as well as facts from who was the president to fashion fads of the time. What a cute idea to capture that slice of time, right?

Darcy Miller wedding scrapbookDarcy Miller wedding scrapbook

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Valentine’s Day madness in the wedding world

February 23, 2013

In the world of wedding publishing, Valentine’s Day is Thanksgiving, New Year’s and Fourth of July combined. It feels like the world just explodes unto itself, showering everyone with hearts, diamonds and candy. For our clients, it means a busy, busy period that takes a lot of planning ahead, but bears a lot of fruit.

This Valentine’s Day season, we’re excited to share these great placements:

Brides.com featured pink and red bridesmaid dresses by Weddington Way and Kirribilla:

Brides.com publishes red dresses by Kirribilla and Weddington Way, February 2013

Black Bride features a DIY Valentine’s Day gift by Benign Objects:

Black Bride features Benign Objects

Glamour announced the launch of Kirribilla‘s little white dress collection on Weddington Way:

Glamour announces launch of Kirribilla's little white dress collection, February 2013

 

Brides.com featured more than a dozen engagement rings by Yael Designs in its slideshows on pink rings, heart-shaped rings and rings under $10,000:

Brides.com publishes pink engagement rings by Yael Designs, February 2013

Huffington Post included Weddington Way in its story on best new wedding websites:

Huffington Post includes Weddington Way in story on wedding websites, February 2013

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