Here are some highlights from the last few months: Jewelry designer Yael Designs’ Pacifica tanzanite collection (and our model Krystyna) were featured on theĂ‚Â cover of INDESIGN magazine in May Ă‚Â Yael’s gorgeous jewelry was also featured in Get Married magazine…
HollywoodĂ‚Â may as well be a medieval castle – if you’re on the inside you know all the dirty laundry, but if you’re on the outsideĂ‚Â breaking in takes a lot of courage, strategy andĂ‚Â desire. But whileĂ‚Â it’s not the easiest place to…
If you have a local business, i.e. your customers can only use your product or service while living in the general vicinity, you should be concentrating on local PR. Yes, an article in the New York Times or the UK…
You know it’s wedding season when my favorite wedding photographer client Choco Studio is getting featured in one wedding magazine and blog after another! Their Hawaii destination wedding was featured in the spring issue of the prestigious Destination Weddings &…
Ă‚Â When working with clients, I try to approach getting press mentions creatively. While for wedding photographers Choco Studio I mostly concentrate on getting their beautiful wedding shots featured in wedding magazines, I also thought it was important to tell their…
Sasha Vasilyuk is the founder of I Do PR and an award-winning journalist who has covered travel, culture and business for Los Angeles Times, Newsweek, San Francisco Chronicle and others.
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