Welcome to Meet the Press, where every month we introduce you to one of the top wedding editors. On today’s segment, I’m excited to interview my good friend Brittny Drye, the fearless Founder and Editor-in-Chief of Love Inc. Magazine.
Name: Brittny Drye
Title: Editor-in-Chief, Love Inc. Magazine
About Brittny: As a lover of all things wedding and a fierce cheerleader for marriage equality, Brittny decided to marry her two passions and create a resource where all couples—gay, straight and lesbian—can be equally represented. Armed with seven years in both print and online lifestyle journalism, she dove headfirst into this passion project in 2013 and Love Inc. was born.
What do you love about covering the wedding industry?
What I love about the wedding industry is that it has multiple lifestyle beats within it: food/drink, beauty/grooming, design, fashion, travel, profiles. Being able to navigate all of these different topics keeps my day-to-day writing and content production from feeling stagnant.
What’s been your all-time favorite project to work on?
Our V3 issue’s fashion spread made a strong statement for the LGBTQ community. Shattering gender barriers, we worked with male model Dylan Stephens to create a gorgeous editorial that showcased him in outfits across the spectrum — from a classic tux and a chic red velvet dinner jacket to a sleek bridal pantsuit and elegant wedding gown. The shoot went viral and earned us recognition in top media outlets such as OUT Magazine, The Advocate, Refinery29, Cosmopolitan, MSNBC, NY Daily News, MTV and others.
Yes, I remember all the attention you got for that shoot! But what’s the best way to get your attention?
Knowing my brand. As editors, we get hundreds of pitches each week, many of which have nothing to do with our publications and are obvious mass emails. Quality over quantity reigns my world, so if I can tell that you’ve researched my site and still feel like your product/client would be a good fit, I’m eager to hear what you have to say.
How do you usually find sources if you have your own story in mind?
I’m blessed that at this point in my career, my virtual Rolodex is stocked with experts on a variety of topics, but if I’m in a pinch, I’ll turn to a couple of professional Facebook groups that I’m a part of that have a plethora of sources as well as reach out directly to experts whom I feel would be a good fit.
Can you share one piece of advice with wedding professionals looking to get publicity?
As I mentioned above, knowing the publications that you’re pitching does wonders. Pick five dream publications that you want to be featured in and create tailored pitches to each rather than sending 100 mass emails.