Hollywood may as well be a medieval castle – if you’re on the inside you know all the dirty laundry, but if you’re on the outside breaking in takes a lot of courage, strategy and desire.

But while it’s not the easiest place to break into, Hollywood celebrity representation can make a huge difference in brand awareness for fashion brands like Yael Designs.

Celebrity placement involves stylist coordination, insurance, deadline shipping, buying stock photos and praying that the photos come out nice.

One tip: big, easily recognizable pieces work best. See the difference in these two pics of actress Melora Hardin (The Office) wearing Yael Designs jewelry at two different pre-award show parties:

Size matters: Can you see the jewelry here?                          Now, what about here?