The Total Publicity Toolkit includes everything you need to start getting published today: from the database of top journalists in the wedding industry to step-by-step educational guides that will teach you how to get published as well as templates that will make you look professional. This comprehensive toolkit will empower you to easily and quickly get publicity for your business.

All-in-One Publicity Toolkit includes:

• Marry the Media: How to Gain Publicity for Your Wedding Business - ebook to teach you how to set PR goals, how to tell your story,  pitching do's and don'ts, and what content editors always look for.
• Wedding Editor Database with detailed contact information for 100+ top wedding bloggers and journalists
• How to Pitch to the Media will teach you how to pitch your business to journalists
• Write a Successful Press Release to help you learn the art of press releases
• Create an Impressive Media Kit will show you how to build a solid media kit
• Letter of Responsibility will help you protect your products

Reviews:

"These tools helped us craft the finishing touch we needed to close on the editorial hits we desired. We're so happy to be finally hearing back from editors!" - Brittany Haas, founder of Happily Ever Borrowed

"Since implementing the Publicity Toolkit, we have taken off in the wedding industry." - John Silva, CEO of Culinary Eye Catering

Wedding Editor List with full contact info for 115+ top bridal editors and bloggers from publications like Martha Stewart Weddings, The New York Times, Harper’s Bazaar, Style Me Pretty, Glamour, The Knot, and others. This is the same database we use at I Do PR.

Email Pitching Guide will help you craft a pitch that gets media attention. The Guide includes a Template for a Successful Email Pitch, Winning Subject Lines and 7 Real Email Pitches we used to get press for our clients.

While these products are available separately, the bundle saves you 20%.

Reviews:

"We're so happy to be finally hearing back from editors!" - Brittany Haas, founder of Happily Ever Borrowed

The hardest thing about getting featured in the media is knowing who to contact. If you want to save yourself weeks of research, we've compiled this up-to-date, alphabetized database of 100+ top wedding editors and bloggers from publications including Martha Stewart Weddings, The New York Times, Harper’s Bazaar, Style Me Pretty, Glamour, Huffington Post, The Knot, and many others.

The Bridal Editor Database includes the following information: full name, publication, job title, email address, phone number and mailing address. Updates reflecting any job changes occurring within 30 days after purchase will be provided.

Reviews:

"I DO PR has made networking so much easier with this handy database. They break down the "who's who" of the wedding industry and simplify the pitching process by supplying all of the necessary contact info. This database will be your new best friend and a huge time-saver." - Joanne Barken, CEO of TheBach.com

Marry the Media: How to Gain Publicity for Your Wedding Business is a step by step guide that will teach you how to easily get the media recognition you deserve. Written by Sasha Vasilyuk, the founder of I DO PR and award-winning journalist, this book walks you through the best practices that she uses to place event companies in Glamour, Martha Stewart Weddings, Harper's Bazaar, The New York Times, and others.

Marry the Media is also choke-full of practical tips from top editors and well-known wedding professionals who've used publicity to grow their business. You will learn:

• How to set goals to get the right visibility for your business
• Best ways to tell an effective story that gets media attention
• How to establish relationships with top editors
• What content journalists always look for
• Pitching do's and don'ts
• How to ace a live interview
• 7 best ways to leverage your press features in your marketing
• And much, much more!

Marry the Media is the wedding PR 101 training that you've been missing! For your convenience, this book is also available on Amazon, iBooks and Barnes & Noble.

Reviews:

"Sasha's book is a gold mine for wedding businesses aspiring to get PR." - Shadiah Sigala, cofounder of HoneyBook

"Keep this book on your desk and refer to it regularly." - Michael Taylor, CEO of Star Talent Inc.

"An easy read that will guide you through the importance of PR." - Sandy Hammer, cofounder of AllSeated

 

The Letter of Responsibility, or Pull Letter, helps you protect your products from being lost or damaged when borrowed by editors, stylists or photographers for editorial photo shoots. Most editors and stylists won't automatically provide this type of letter themselves, so if you plan to send any valuable, hand-made or high-priced products, you will need to have the borrower sign this letter. You can customize this Letter of Responsibility to add your brand information, product details, names and contact information for the editor or stylist. This Pull Letter can be used for fashion, jewelry, gift or any other valuable product.

Get expert knowledge without having to hire a full-time publicist.

After purchasing the 1-hour PR Consultation, you will receive a Client Questionnaire that will help get you the most from your call. Please see scheduling directions in the questionnaire.

Writing a good pitch email to introduce your business to a journalist is the most important skill in getting featured in the press. Unfortunately, most entrepreneurs don't know how to do it right and miss the opportunity to get featured. This guide is guaranteed to help you land press hits for your business. If you have to buy just one PR tool, I highly recommend you get this one.

The How to Pitch Guide will teach you how to show off your new products, offer your expertise as a columnist, promote a launch or an event or set up a one-on-one meeting with a journalist. It includes:

• Successful Email Pitch Format That Works
• Best Email Subject Headlines that Journalists Open
• 7 Real Email Pitches that Landed Stories in Glamour, Brides, Huffington Post, Destination Weddings & Honeymoons, The Wall Street Journal and others.

Reviews:

"Sasha's tips and hints on how to spice up our e-mail requests truly worked! We're so happy to be finally hearing back from editors!" - Brittany Haas, founder of Happily Ever Borrowed

Brands that have a high quality Media Kit on their website are perceived as more established and trustworthy by the media and have a proven higher track record of getting media attention. This guide will show you how to create an impressive media kit that not only informs, but also reflects the unique voice and story of your brand.

This guide includes:

• Step-by-step instructions on how to easily create your own media kit
• A media kit sample from an event industry brand that the media loved

A well written press release can make or break how the media and even your potential clients view your brand. Whether you’re sending your press release to specific journalists or using an online wire service, this package will show you exactly how to write a creative, accurate, attention-grabbing press release that rocks! Package includes:

• 3 Real Press Releases that Received Amazing Results
• 10 Rules for Writing a Press Release that Rocks
• Your Own Press Release Template