{"id":4232,"date":"2018-06-13T04:58:51","date_gmt":"2018-06-13T08:58:51","guid":{"rendered":"http:\/\/idopr.com\/wedding\/?p=4232"},"modified":"2018-06-13T09:04:33","modified_gmt":"2018-06-13T13:04:33","slug":"meet-jennifer-stein-editor-in-chief-of-destination-i-do","status":"publish","type":"post","link":"http:\/\/idopr.com\/wedding\/meet-jennifer-stein-editor-in-chief-of-destination-i-do\/","title":{"rendered":"Meet Jennifer Stein, Editor in Chief of Destination I Do"},"content":{"rendered":"<p>Jennifer Stein, who is the Editor in Chief of the popular destination wedding magazine <em>Destination I D<\/em>o, has long been a colleague of mine. Though we&#8217;ve never met in person &#8211; she lives in Arizona &#8211; for years we have discussed story ideas, projects and different clients that I wanted her to know about. When a couple of months ago, the other prominent destination wedding title <em>Destination Weddings &amp; Honeymoons<\/em> folded, I reached out to Jennifer to ask her what she thought and how this news will affect her magazine and the wedding industry as a whole. I also wanted to know more about her and she happily agreed to share her thoughts. I hope you enjoy learning from this Q&amp;A\u00c2\u00a0as much as I did.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4234\" src=\"http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein.jpg\" alt=\"Jennifer Stein, Destination Media\" width=\"350\" height=\"526\" srcset=\"http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein.jpg 350w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-200x301.jpg 200w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-96x145.jpg 96w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-21x31.jpg 21w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-25x38.jpg 25w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-143x215.jpg 143w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-230x345.jpg 230w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-100x150.jpg 100w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-150x225.jpg 150w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/JenStein-300x451.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><strong>Name<\/strong>: Jennifer Stein<\/p>\n<p><strong>Current job: <\/strong>Editor in Chief<strong> \/ Owner \/ Publisher of <em>Destination I Do<\/em> Magazine<\/strong><\/p>\n<p><strong>Website: <\/strong>www.destinationido.com<\/p>\n<p><strong>Follow her on:<\/strong> @destinationido and https:\/\/www.facebook.com\/jennifersteindido<\/p>\n<p><strong>Bio<\/strong>: Jennifer Stein is the co-founder of Destination Media, LLC which was established in 2004 and publishes the international title,\u00c2\u00a0<em>Destination I Do <\/em>Magazine. Jennifer has over 17 years of business and publishing experience and was recognized as one of the &#8220;Top 35 Entrepreneurs Under 35&#8221; by <em>Arizona Republic<\/em>. As Editor-in-Chief and Publisher, Jennifer has helped drive revenue growth by 135% since 2010 and has elevated the brand by collaborating with some of the best in the wedding and travel industries.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How did you become\u00c2\u00a0the publisher of <em>Destination I Do<\/em>?<\/strong><\/p>\n<p>The subject of travel was always on my radar, but not necessarily weddings. In college, I was an assistant wedding planner at a local golf course and while there, I realized my desire for something different from the \u00e2\u20ac\u0153sea of sameness\u00e2\u20ac\u009d I worked\u00c2\u00a0with weekend after weekend. I decided when it was my turn to tie the knot, I would\u00c2\u00a0do something unique and away from home. Fast-forward to post-college when I was working at a smaller publishing company where I gleaned hands-on experience in the business. After 4 years, I left my corporate job and started <em>Destination I Do<\/em>. The publishing company was perfect preparation for starting my business and the magazine proved to be perfect preparation for my own destination wedding in 2005.<\/p>\n<p><strong>What has been your favorite project to work on\u00c2\u00a0at Destination I Do?<\/strong><\/p>\n<p>I think my absolute favorite was our \u00e2\u20ac\u0153<a href=\"http:\/\/destinationido.com\/fashion_forward_mad_about_malachite\">Mad about\u00c2\u00a0Malachite<\/a>\u00e2\u20ac\u009d photo shoot in Costa Rica. It was one part FAM trip (<em>Editor&#8217;s note<\/em>: a trip designed to familiarize event vendors with a venue) and one part photo shoot. We started the concept months in advance and watching the final design come together with talented vendors I respect and adore was a total thrill. Everyone worked their tails off to come up with something stellar and the end product was something we all were extremely proud of. It made me truly appreciate what goes in to creating the perfect day for a couple. It was a joy to showcase it in print and on our website. You can see a video of it here:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/E0GyQ5XWJVE\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>How do you typically\u00c2\u00a0find vendors for the magazine?<\/strong><\/p>\n<p>It\u00e2\u20ac\u2122s a combination of us discovering something or someone through research or networking at events (my favorite event for networking is <a href=\"http:\/\/engagesummits.com\/\">Engage!<\/a> as we\u00e2\u20ac\u2122ve found many sources there), having PR people or companies submit to us directly, or through our travels. Our team travels to every place you see in the pages of <em>Destination I Do<\/em>. There isn\u00e2\u20ac\u2122t a place we feature we haven\u00e2\u20ac\u2122t been. That\u00e2\u20ac\u2122s in part to make sure it\u00e2\u20ac\u2122s as great as the website or PR person makes it look and also to ensure it\u00e2\u20ac\u2122s a good fit for a honeymooning couple or a destination wedding group. We also vet all the products we feature in the magazine and on our blog to make sure those are worth our readers\u00e2\u20ac\u2122 investment as well.<\/p>\n<p><strong>So what would be the best way for a wedding vendor to get your attention?<\/strong><\/p>\n<p>By knowing our product, learning our <a href=\"http:\/\/destinationido.com\/submission-guidelines\">submission guidelines<\/a> and being relevant. We are inundated by pitches that aren\u00e2\u20ac\u2122t really a fit for our brand or audience. It\u00e2\u20ac\u2122s a waste of the vendor\u00e2\u20ac\u2122s time and ours. One\u00c2\u00a0easy mismatch to avoid is submitting\u00c2\u00a0a wedding that&#8217;s not actually a destination wedding. The couple needs to travel at least 2 hours from home for us to consider it. If the vendors take the time to scroll through our site and get to know who does what at our company and what our magazine is all about, they will quickly know if it\u00e2\u20ac\u2122s a match. It\u00e2\u20ac\u2122s like dating\u00e2\u20ac\u00a6no reason to continue going out with someone who isn\u00e2\u20ac\u2122t a good match.<\/p>\n<p><strong>What one piece of advice would you give to wedding professionals looking to get featured?<\/strong><\/p>\n<p>This might sound obvious, but by being straightforward, honest and courteous. I cannot tell you how many times we work with someone for the first time and find out that the same wedding the planner or photographer told us was not being used elsewhere shows up in our social media feed because it\u00e2\u20ac\u2122s being featured on a well-known blog after we\u00e2\u20ac\u2122ve already put it into layout or (and yes this has actually happened) on our cover. We only publish 14 weddings a year in print, so we look for events that will speak to our readers and make it worth their while to read the magazine. If we included images they could see by opening their Pinterest feed, we\u00e2\u20ac\u2122re not giving them anything unique and therefore we\u00e2\u20ac\u2122re watering down the industry.<\/p>\n<p>We&#8217;re lucky to have a great relationship with the majority of the vendors we work with. We wouldn\u00e2\u20ac\u2122t be able to create our magazine without the submissions that are sent to us. For this we are abundantly grateful and humbled.<\/p>\n<div id=\"attachment_4237\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-4237\" loading=\"lazy\" class=\"size-full wp-image-4237\" src=\"http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9.jpg\" alt=\"Destination I Do shoot with Brian Worley\" width=\"700\" height=\"474\" srcset=\"http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9.jpg 700w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-300x203.jpg 300w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-214x145.jpg 214w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-31x21.jpg 31w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-38x26.jpg 38w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-318x215.jpg 318w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-460x311.jpg 460w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-100x68.jpg 100w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-150x102.jpg 150w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-200x135.jpg 200w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-450x305.jpg 450w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/9-600x406.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-4237\" class=\"wp-caption-text\">Destination I Do shoot with Beautiful Day Photography, YourBash!, Tropical Occasions<\/p><\/div>\n<p><strong>What does the recent closure of <em>Destination Weddings &amp; Honeymoons<\/em> mean for the future of <em>Destination I Do<\/em>?<\/strong><\/p>\n<p>Competition is a good thing. It helps everyone stay sharp. It pushes us to be better and to look forward to what we can achieve with our brand and how to set ourselves apart. With that being said, because I see other titles besides DWH as competition, it really won\u00e2\u20ac\u2122t change our trajectory. We are going strong and have found our place in this growing industry. We feel extremely fortunate to have weathered bad economies, increasing prices and an ever-changing media industry.<\/p>\n<p>Does <a href=\"http:\/\/www.foliomag.com\/bonnier-shutter-print-travel-magazines\/\">DWH closing<\/a>\u00c2\u00a0mean that print is dead or that the destination wedding industry bubble has burst? No and no. I can\u00e2\u20ac\u2122t speak to why DWH shut down, but I can speak to the health of the destination wedding industry and print media. Destination weddings are thriving: 49% of couples are doing a wedding 2+ hours from home.<\/p>\n<p>With print, it seems to depend on where you look. Newspapers and certain print magazines are indeed suffering, but bridal seems to be holding strong. It could be that purchasing wedding magazines is a right of passage when one gets engaged. Our readers long to see pages of beautiful gowns and gorgeous locations and get inspired by real couples who had their own destination weddings. They are reaching for our print product and using it to plan their weddings. That\u00e2\u20ac\u2122s good news for us! However, I won\u00e2\u20ac\u2122t make it sound like it\u00e2\u20ac\u2122s been an easy journey all the way. The 12 years we\u00e2\u20ac\u2122ve been in business have been a wild ride and we\u00e2\u20ac\u2122ve seen our share of ups and downs. The good news is, we\u00e2\u20ac\u2122re on an upswing!<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-4244\" src=\"http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-789x1024.jpg\" alt=\"Winter 2017 Destination I Do cover\" width=\"605\" height=\"785\" srcset=\"http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-789x1024.jpg 789w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-231x300.jpg 231w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-768x997.jpg 768w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-112x145.jpg 112w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-24x31.jpg 24w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-29x38.jpg 29w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-166x215.jpg 166w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-266x345.jpg 266w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-100x130.jpg 100w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-150x195.jpg 150w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-200x260.jpg 200w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-300x389.jpg 300w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-450x584.jpg 450w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-600x779.jpg 600w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small-900x1168.jpg 900w, http:\/\/idopr.com\/wedding\/wp-content\/uploads\/2017\/01\/Winter_2017_Cover_small.jpg 1257w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Stein, who is the Editor in Chief of the popular destination wedding magazine Destination I Do, has long been a colleague of mine. Though we&#8217;ve never met in person &#8211; she lives in Arizona &#8211; for years we have<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"http:\/\/idopr.com\/wedding\/meet-jennifer-stein-editor-in-chief-of-destination-i-do\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":4233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[144],"tags":[150,102],"_links":{"self":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/4232"}],"collection":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/comments?post=4232"}],"version-history":[{"count":7,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/4232\/revisions"}],"predecessor-version":[{"id":4245,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/4232\/revisions\/4245"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media\/4233"}],"wp:attachment":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media?parent=4232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/categories?post=4232"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/tags?post=4232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}