{"id":397,"date":"2011-10-03T00:19:00","date_gmt":"2011-10-03T00:19:00","guid":{"rendered":"http:\/\/idopr.com\/?p=397"},"modified":"2016-04-06T13:22:49","modified_gmt":"2016-04-06T17:22:49","slug":"wedding-pr-strategy","status":"publish","type":"post","link":"http:\/\/idopr.com\/wedding\/wedding-pr-strategy\/","title":{"rendered":"Wedding PR: Working All the Angles"},"content":{"rendered":"

PR for wedding photographers does not mean mindlessly submitting every real wedding to the top bridal magazines and blogs. Here we go into a strategy of how to get press by being smart, timely and creative.<\/p>\n

Be smart<\/strong><\/p>\n

What every editor wants is a unique story that will entertain and educate\u00c2\u00a0her readers, while beating out the competitive media. Keeping that in mind, it is important to think like they think and recognize unique story opportunities that are going to grab readers’ attention. In PR biz, we call this “the angle,” which means the unique twist that gives a story its spark.<\/p>\n

Be\u00c2\u00a0timely<\/strong><\/p>\n

Editors live by their calendars as they look – often months ahead -\u00c2\u00a0for stories about the upcoming holidays or seasons.\u00c2\u00a0In September, when the first day of Fall officially opens the floodgate of\u00c2\u00a0autumn-themed weddings, we worked with the\u00c2\u00a0editor of Get Married\u00c2\u00a0on this apple orchard wedding<\/a> of Whitney + Mike photographed by Choco Studio.<\/p>\n

Check out the beautiful fall lighting of this wedding, which ran on the magazine’s home page:<\/p>\n

\"Choco<\/a>

Get Married features fall wedding photographed by Choco Studio<\/p><\/div>\n

Be creative (and pay attention)<\/strong><\/p>\n

While a calendar is pretty easy to follow, creativity can go a long way when it comes to pitching to editors. When reading through a questionnaire a recent bride filled out about her wedding, I was struck by a story I haven’t heard before: the bride’s inspiration book, where she kept a photo of a berry cake from Martha Stewart magazine, was stolen from her car! She was so in love with the cake though that she worked with her cake maker, Not Just Cheesecakes<\/a>, to find and recreate the berry cake.<\/p>\n

As soon as I read the story, I knew Martha Stewart Weddings editor would loooove to hear it too and feature photographs<\/a> of the happy couple and the cake taken by Choco Studio! Pay attention to your clients as they may have the unique angle you’re looking for.<\/p>\n

\"Martha<\/a>

Martha Stewart Weddings features Choco Studio<\/p><\/div>\n

If you want to stand out from the crowd when pitching your wedding portfolio to bridal editors, don’t forget to think like an editor, keep in mind the calendar and\u00c2\u00a0recognize unique stories they won’t find anywhere else.<\/p>\n","protected":false},"excerpt":{"rendered":"

PR for wedding photographers does not mean mindlessly submitting every real wedding to the top bridal magazines and blogs. Here we go into a strategy of how to get press by being smart, timely and creative. Be smart What every…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

<\/p>\n","protected":false},"author":1,"featured_media":394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[5,7],"tags":[57,58],"_links":{"self":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/397"}],"collection":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":2,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":2484,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/397\/revisions\/2484"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media\/394"}],"wp:attachment":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}