{"id":3948,"date":"2016-05-09T20:42:26","date_gmt":"2016-05-10T00:42:26","guid":{"rendered":"http:\/\/idopr.com\/wedding\/?p=3948"},"modified":"2016-05-10T15:08:03","modified_gmt":"2016-05-10T19:08:03","slug":"success-stories-maid-of-social","status":"publish","type":"post","link":"http:\/\/idopr.com\/wedding\/success-stories-maid-of-social\/","title":{"rendered":"Success Stories: Samantha & Heather of Maid of Social"},"content":{"rendered":"

Name<\/strong>: \u00c2\u00a0Samantha Roberts & Heather Hall<\/p>\n

Find them\u00c2\u00a0on<\/strong>: www.maidofsocial.com<\/a>\u00c2\u00a0|\u00c2\u00a0https:\/\/www.instagram.com\/themaidofsocial\/<\/a><\/p>\n

About Sam & Heather:\u00c2\u00a0<\/strong>Best friends Samantha Roberts and Heather Hall met in New York at The Knot<\/a>, where they helped transform the leading brand’s social media and fashion editorial content.\u00c2\u00a0After noticing\u00c2\u00a0that wedding guests only post photos of themselves and vendors often miss out on potential clients due to lack of social media savvy, these two former bridal editors\u00c2\u00a0saw the need for a catch-all social media service for couples on their wedding day! From sitting front row at Bridal Fashion Week to helping friends get married all over the globe, they now bring the glamour of the wedding industry to real weddings everywhere — a’ la social media.<\/p>\n

\"Sam

Photo by Brian Leahy<\/p><\/div>\n

As soon as you ladies launched Maid of Social, you received a flurry of publicity! Care to share the highlights?\u00c2\u00a0<\/strong><\/p>\n

Sam:<\/strong> Maid of Social has been featured on Today.com, Glamour, NY Magazine, The Knot, Love Inc.<\/em> and Huffington Post<\/em>. Our first feature was in New York Magazine<\/em><\/a>, which was SO exciting.<\/p>\n

Heather:<\/strong> We\u00e2\u20ac\u2122ve also been included in InStyle, The Cut, New Jersey Weddings<\/em>, and\u00c2\u00a0on Australia\u00e2\u20ac\u2122s #1 morning show, Sunrise 7<\/em>, so to see this sort of reaction has been incredibly exciting and affirmative that we\u00e2\u20ac\u2122re onto something here.<\/p>\n

Was getting publicity for Maid of Social a deliberate part of your marketing strategy?<\/strong><\/p>\n

Sam:<\/strong> Yes! It\u00e2\u20ac\u2122s a way to get the word out about our business. PR is an important aspect of starting any new business and getting ideas out into the world.<\/p>\n

Heather:<\/strong> Totally. We used my recent wedding as a soft launch for Maid of Social, which provided us content and a way to spread the word about what and how this service worked.<\/p>\n

\"Heather

Du Castel Photography<\/p><\/div>\n

Your strategy\u00c2\u00a0worked brilliantly! How did you go about\u00c2\u00a0getting publicity?<\/strong><\/p>\n

Sam:<\/strong> We did our own outreach and we were lucky that through social media, the word about our business got out enough to catch the attention of editors and writers, where they were coming to us!<\/p>\n

Heather:<\/strong> Sam and I both have strong background in social media and PR. Sam formerly operated the social media at The Knot<\/em> and I was a former editor at The Knot<\/em>, who then went on to manage PR for the Amsale Group before starting Maid of Social. Using our knowledge of the industry and thinking through a strategy prior to launching the website was all part of the plan!<\/p>\n

How did\u00c2\u00a0getting this media attention help your business?<\/strong><\/p>\n

Sam:<\/strong> The media attention made us critically think about our business and see the different ways it could evolve into something bigger. For example, we\u00e2\u20ac\u2122re now playing with the idea of product placement in weddings \u00e2\u20ac\u201c which was something that we brainstormed after we received the media attention.<\/p>\n

Heather:<\/strong> The publicity we got\u00c2\u00a0helped create a bigger picture for Maid of Social. There is so much opportunity to grow this service within weddings, but also into other industries. Can\u00e2\u20ac\u2122t wait to see where this venture takes us.<\/p>\n

You are social media pro’s! What one piece of advice would you give to wedding professionals looking to get publicity?<\/strong><\/p>\n

Sam:<\/strong> You don\u00e2\u20ac\u2122t necessarily need to hire your own PR person. With LinkedIn and Twitter \u00e2\u20ac\u201c you can reach many writers at different publications yourself. It\u00e2\u20ac\u2122s all about crafting a pitch that\u00e2\u20ac\u2122s eye-catching.<\/p>\n

Heather:<\/strong> Be strategic and consistent. Have a solid pitch, or find someone to help you develop one, and take advantage of social media. It\u00e2\u20ac\u2122s the best place to build a strong digital presence and following!<\/p>\n

I agree. Entrepreneurs can do some PR\u00c2\u00a0themselves,\u00c2\u00a0which is\u00c2\u00a0why we launched our PR Tools. Great talking to you, ladies! Looking forward to seeing your continued success.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Name: \u00c2\u00a0Samantha Roberts & Heather Hall Find them\u00c2\u00a0on: www.maidofsocial.com\u00c2\u00a0|\u00c2\u00a0https:\/\/www.instagram.com\/themaidofsocial\/ About Sam & Heather:\u00c2\u00a0Best friends Samantha Roberts and Heather Hall met in New York at The Knot, where they helped transform the leading brand’s social media and fashion editorial content.\u00c2\u00a0After noticing\u00c2\u00a0that…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

<\/p>\n","protected":false},"author":2,"featured_media":3956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[143],"tags":[101,58,227,94],"_links":{"self":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/3948"}],"collection":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/comments?post=3948"}],"version-history":[{"count":6,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/3948\/revisions"}],"predecessor-version":[{"id":3961,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/3948\/revisions\/3961"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media\/3956"}],"wp:attachment":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media?parent=3948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/categories?post=3948"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/tags?post=3948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}