{"id":3722,"date":"2019-02-12T14:57:06","date_gmt":"2019-02-12T19:57:06","guid":{"rendered":"http:\/\/idopr.com\/wedding\/?p=3722"},"modified":"2019-02-13T13:45:43","modified_gmt":"2019-02-13T18:45:43","slug":"success-stories-lindsay-landman","status":"publish","type":"post","link":"http:\/\/idopr.com\/wedding\/success-stories-lindsay-landman\/","title":{"rendered":"Success Stories: Lindsay Landman Events"},"content":{"rendered":"

Name<\/strong>:\u00c2\u00a0 Lindsay Landman<\/p>\n

Find her on<\/strong>: www.lindsaylandmanevents.com<\/a><\/p>\n

Press Page<\/strong>:\u00c2\u00a0 http:\/\/www.lindsaylandmanevents.com\/press<\/a><\/p>\n

About Lindsay:\u00c2\u00a0<\/strong>Event designer Lindsay Landman has been producing special events for the country\u00e2\u20ac\u2122s most influential business and technology leaders since 2001. Her company, Lindsay Landman Events<\/a>, has been named one of the top event planning companies in the world both by Vogue,<\/em>\u00c2\u00a0Harper\u00e2\u20ac\u2122s Bazaar <\/em>and Brides<\/em>. She is\u00c2\u00a0a leading instructor for\u00c2\u00a0the Event Leadership Institute<\/a> and the Founding President of Wish Upon a Wedding<\/a>.<\/p>\n

\"Lindsay<\/a><\/p>\n

What publicity have you received for your business? <\/strong><\/p>\n

My company and I have been featured in dozens of publications from bridal magazines and blogs like The Knot<\/em>, BRIDES<\/em> and Style Me Pretty<\/em> to national media sources like The New York Times<\/em> and InStyle<\/em>.\u00c2\u00a0 I have done a number of television interviews as well, mostly on local New York networks, however years ago I did an episode of Who\u00e2\u20ac\u2122s Wedding is it Anyway<\/em>\u00c2\u00a0on the former Style Network. That re-ran for years and years so it was a good buzz (and stalker!) generator. For the past two years, my company has been listed on two very exclusive lists of the world\u00e2\u20ac\u2122s top wedding planners in Vogue<\/a>\u00c2\u00a0<\/em>and in Harper’s Bazaar<\/em><\/a>.<\/p>\n

What’s been your favorite feature so far?<\/strong><\/p>\n

My greatest pride is this piece<\/a> that ran in The New York Times<\/em> in 2014.\u00c2\u00a0 I had been planning a wedding, and just 4 days before their wedding date, their venue, an historic building in New York, had to be closed due to structural damage. So, I had 4 days to find a new venue and basically re-plan and design the entire event. On\u00c2\u00a0the weekend of the wedding, a small, but mighty story ran, citing my efforts to make this wedding happen.<\/p>\n

This is\u00c2\u00a0the only time my actual work had been reported on in a real and true way.\u00c2\u00a0 No fluff, no pictures, no advice \u00e2\u20ac\u201c just the actuality of what I did and what I do for every client.<\/p>\n

For business growth, what has been the most beneficial press?<\/strong><\/p>\n

Before Vogue<\/em> and Harper’s Bazaar<\/em> lists came out, the vendor directory of\u00c2\u00a0New York Magazine<\/em>\u00c2\u00a0was the only press that generated actual new business inquiries. I find that to generate the most revenue possible, the most useful press is having our real weddings featured.\u00c2\u00a0If a wedding runs in a magazine or blog, prospective clients can really see what we do and can easily get a sense of our style, price point and vibe.<\/p>\n

\"Vogue<\/a><\/p>\n

 <\/p>\n

How were you able to get featured?<\/strong><\/p>\n

I try to be as prepared as possible to respond to press inquiries and I’ve definitely donated time to design photo shoots or industry events to create content for the media.\u00c2\u00a0But\u00c2\u00a0I never really sought out press.\u00c2\u00a0 I have built relationships with editors and producers over the years, but initially, they came to me because they were in need of information or photos in order to fill their pages or air time.\u00c2\u00a0 I served as a resource<\/span>, and I think I did a decent job because they came back for more.<\/p>\n

How has media attention changed your business?<\/strong><\/p>\n

It raised my profile and provided prospective clients with the added assurance to take the plunge and hire my firm. I also\u00c2\u00a0put press features on my social media feeds and blog<\/span>. That insures that my RELEVANT audience is seeing it, rather than a married soccer-mom in Nebraska who probably isn\u00e2\u20ac\u2122t going to call me. \u00c2\u00a0It also provides me with the content I need to stay on offense for my social media efforts, so I value press in a different way than I once did.<\/p>\n

What advice can you give to wedding pro’s\u00c2\u00a0looking to get publicity?<\/strong><\/p>\n

Do\u00c2\u00a0great work that you are proud of so that when you pitch it or it gets noticed, you have great content to share and it represents you and your brand well.<\/p>\n

I once had a very big, high profile wedding published that, despite it \u00e2\u20ac\u0153checking all the boxes,\u00e2\u20ac\u009d didn\u00e2\u20ac\u2122t really represent my company well.\u00c2\u00a0 I was almost a little bit embarrassed to be associated with it. Once I saw it printed, I knew that I couldn\u00e2\u20ac\u2122t ever take a job like that again because I’d run the risk of being connected with the wrong type of work. I\u00e2\u20ac\u2122d rather have one hit that is perfect and shows what I do best than 20 that are off brand or off message.<\/p>\n

Check out Lindsay in action:<\/strong><\/p>\n