{"id":3434,"date":"2015-03-24T18:51:01","date_gmt":"2015-03-24T22:51:01","guid":{"rendered":"http:\/\/idopr.com\/wedding\/?p=3434"},"modified":"2016-04-06T13:17:06","modified_gmt":"2016-04-06T17:17:06","slug":"love-inc-transgender-fashion","status":"publish","type":"post","link":"http:\/\/idopr.com\/wedding\/love-inc-transgender-fashion\/","title":{"rendered":"Love Inc.’s Transgender Editorial Shatters Gender Norms"},"content":{"rendered":"

Love Inc. Magazine<\/strong><\/a>, founded in 2013, is a national digital magazine aimed\u00c2\u00a0to inspire couples of all sexual orientations as\u00c2\u00a0they plan their weddings. While the approach may seem niche in an industry still largely run on tradition, Love Inc’s 3rd\u00c2\u00a0edition<\/a>, released in January,\u00c2\u00a0generated a media storm of attention from way beyond the realm of the wedding industry. What caught the attention of\u00c2\u00a0MSNBC<\/strong>,\u00c2\u00a0New York Daily News<\/strong>, Refinery 29<\/strong>, Huffington Post<\/strong>\u00c2\u00a0and even, surprisingly, Cosmopolitan<\/strong> was the magazine’s groundbreaking fashion editorial featuring a transgender model, Dylan Stephens, wearing both wedding gowns and suits.<\/p>\n

We chatted with founder and editor-in-chief of Love Inc., Brittny Drye, to find out more about the inspiration and the reaction to the unique shoot.<\/p>\n

\"brittny-drye-bio-pic\"<\/p>\n

IDOPR: How did you get the idea for this shoot?<\/strong><\/p>\n

BD:<\/strong>\u00c2\u00a0Love Inc.\u00e2\u20ac\u2122s fashion editor Krista Roser and I were tossing around ideas for the next fashion spread. We\u00c2\u00a0wanted to somehow represent the trans community and then it just kind of grew into this idea to remove the concept of gender completely from the equation and focus on what\u00e2\u20ac\u2122s important \u00e2\u20ac\u201d the fact that that person found someone they wanted to celebrate their life with.<\/p>\n

Did you proactively seek media attention?<\/strong><\/p>\n

BD:<\/strong>\u00c2\u00a0We did. I knew that what we created was something special and the creative team who worked on this deserved to have their groundbreaking work seen by the world, so I did everything in my power to make that happen.<\/p>\n

\"Love<\/a>

As seen on Refinery 29
Produced by Brittny Drye and Krista Roser
Photography by Ryan Carville
Model: Dylan Stephens
Hair: Jessica Watkins
Makeup: Cali Jeffries<\/p><\/div>\n

You certainly did very well! Did you expect it to receive so much media attention?<\/strong><\/p>\n

BD:\u00c2\u00a0<\/strong>To be honest, I wasn\u00e2\u20ac\u2122t sure how it was going to be received because it does send a very strong message, but I\u00e2\u20ac\u2122m incredibly happy that it ended up doing as well as it did. We were praised in media outlets that I\u00e2\u20ac\u2122ve long respected \u00e2\u20ac\u201d MSNBC, The Advocate, New York Daily News, Refinery29, Cosmopolitan, Huffington Post, MTV and more. My goal for this particular feature was to make you think. Whether you draw a socio-polital message from it or pin it to your Wedding Suit or Wedding Dress Pinterest boards, I wanted it to inspire and, luckily, it was successful in doing so.<\/p>\n

What did, if anything, happen as a result of this shoot and the attention it got?<\/strong><\/p>\n

BD:<\/strong>\u00c2\u00a0I believe that this shoot was the tipping point for Love Inc. \u00e2\u20ac\u201d it launched us from a brand that was new to one that deserved respect as a resource in this swiftly evolving wedding industry.<\/p>\n

\"Love<\/a>

As seen on Huffinton Post
Produced by Brittny Drye and Krista Roser
Photography by Ryan Carville
Model: Dylan Stephens
Hair: Jessica Watkins
Makeup: Cali Jeffries<\/p><\/div>\n

Which was your favorite moment from the media blitz?<\/strong><\/p>\n

BD:\u00c2\u00a0<\/strong>It\u00e2\u20ac\u2122s hard to beat having something you created be the talking point in a broadcast segment, so when I was interviewed by Thomas Roberts for MSNBC, along with\u00c2\u00a0Transparent\u00c2\u00a0<\/i>actress Judith Light and\u00c2\u00a0Harper\u00e2\u20ac\u2122s Bazaar<\/i>\u00c2\u00a0executive editor Laura Brown (two individuals whom I fiercely admire in their respective\u00c2\u00a0fields) to specifically discuss Love Inc. and the waves we were making as a publication, it was pretty special.<\/p>\n

\"TV<\/p>\n","protected":false},"excerpt":{"rendered":"

Love Inc. Magazine, founded in 2013, is a national digital magazine aimed\u00c2\u00a0to inspire couples of all sexual orientations as\u00c2\u00a0they plan their weddings. While the approach may seem niche in an industry still largely run on tradition, Love Inc’s 3rd\u00c2\u00a0edition, released…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

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