{"id":2884,"date":"2014-08-13T09:20:27","date_gmt":"2014-08-13T13:20:27","guid":{"rendered":"http:\/\/idopr.com\/wedding\/?p=2884"},"modified":"2016-04-06T13:24:13","modified_gmt":"2016-04-06T17:24:13","slug":"hotel-vitale-wedding-menu-rebrand","status":"publish","type":"post","link":"http:\/\/idopr.com\/wedding\/hotel-vitale-wedding-menu-rebrand\/","title":{"rendered":"What’s in a Name? How New Names Help Boost Hotel’s Wedding Sales"},"content":{"rendered":"

We just got word that San Francisco naming firm Eat My Words<\/strong><\/a>\u00c2\u00a0recently helped\u00c2\u00a0revamp\u00c2\u00a0the wedding package offered by the ultra chic\u00c2\u00a0Hotel Vitale<\/a><\/strong>\u00c2\u00a0on San Francisco’s Embarcadero.<\/p>\n

\"ScreenFounder of\u00c2\u00a0Eat My Words<\/a>\u00c2\u00a0and a long-time friend of ours\u00c2\u00a0Alexandra Watkins<\/a><\/strong>\u00c2\u00a0writes about this project in her\u00c2\u00a0soon to be released book,\u00c2\u00a0Hello, My Name is Awesome: How to Create Brand Names That Stick<\/a>. Alexandra told us how by renaming the boring old rehearsal dinner into Meet The Parents and Hotel Vitale’s\u00c2\u00a0co-ed bachelor party package into “Shower Together,” the hotel experienced a 25% jump in sales!<\/span><\/p>\n

We asked Alexandra to share the full menu from her book with other wedding brands reading our blog and hoping to improve their bookings next season.<\/p>\n

\"Hello<\/a><\/p>\n

Check out how Eat My Words was able to revive different offerings\u00c2\u00a0from\u00c2\u00a0Hotel Vitale Weddings<\/a>:<\/p>\n

\"Eat<\/p>\n","protected":false},"excerpt":{"rendered":"

We just got word that San Francisco naming firm Eat My Words\u00c2\u00a0recently helped\u00c2\u00a0revamp\u00c2\u00a0the wedding package offered by the ultra chic\u00c2\u00a0Hotel Vitale\u00c2\u00a0on San Francisco’s Embarcadero. Founder of\u00c2\u00a0Eat My Words\u00c2\u00a0and a long-time friend of ours\u00c2\u00a0Alexandra Watkins\u00c2\u00a0writes about this project in her\u00c2\u00a0soon to…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

<\/p>\n","protected":false},"author":3,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[97,7],"tags":[101,103],"_links":{"self":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/2884"}],"collection":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":20,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"predecessor-version":[{"id":2952,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/posts\/2884\/revisions\/2952"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media\/2886"}],"wp:attachment":[{"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/idopr.com\/wedding\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}