Name: Lindsay Landman
Find her on: www.lindsaylandmanevents.com
Press Page: https://www.lindsaylandmanevents.com/press
About Lindsay: Event designer Lindsay Landman has been producing innovative weddings and special events in New York and around the globe since 2001. She is a leading instructor for the Event Leadership Institute and is the Founding President of Wish Upon a Wedding. Lindsay is a five-time recipient of The Knot’s ‘Best Of’ Wedding Planner designation and was just named one of the best planners in the world by Vogue Magazine.
What publicity have you received for your business?
My company and I have been featured in dozens of publications from bridal magazines and blogs like The Knot, BRIDES and Style Me Pretty to far reaching national media sources like The New York Times and InStyle. I have done a number of television interviews as well, mostly on local New York networks, however years ago I did an episode of Who’s Wedding is it Anyway on the former Style Network. That re-ran for years and years so it was a good buzz (and stalker!) generator! Recently, my company was listed on a very exclusive list of the world’s top wedding planners in Vogue.
What’s been your favorite feature so far?
My greatest pride is this piece that ran in the New York Times in 2014. I had been planning a wedding, and just 4 days before their wedding date, their venue, an historic building in New York, had to be closed due to structural damage. So, I had 4 days to find a new venue and basically re-plan and design the entire event. The caterer very graciously mentioned our efforts to an editor at the Times, and on the weekend of the wedding, a small, but mighty, story ran, citing my efforts to make this wedding happen.
This is the only time my actual work had been reported on in a real and true way. No fluff, no pictures, no advice – just the actuality of what I did and what I do for every client.
For business growth, what has been the most beneficial press?
The vendor directory of New York Magazine is the only press that generates actual new business inquiries. I am not looking to be famous – I just want to run the best business and generate the most revenue possible. For these purposes, the most useful press is to have our real weddings featured. This is the hardest press to get, but if a wedding runs in a magazine or blog, prospective clients can really see what we do and can easily get a sense of our style, price point and vibe.
How were you able to get featured?
I try to be as prepared as possible to respond to press inquiries and I’ve definitely donated time to design photo shoots or industry events to create content for media. But I never really sought out press. I have built relationships with editors and producers over the years, but initially, they came to me because they were in need of information or photos in order to fill their pages or their air time. I served as a resource, and I think I did a decent job, so they came back for more.
How has media attention changed your business?
It raised my profile and provided prospective clients with the added assurance to take the plunge and hire my firm. I also put press features on my social media feeds and blog. That insures that my RELEVANT audience is seeing it, rather than a married soccer-mom in Nebraska who probably isn’t going to call me. It also provides me with the content I need to stay on offense for my social media efforts, so I value press in a different way than I once did.
What advice can you give to wedding professionals looking to get publicity?
Do great work that you are proud of so that when you pitch it or it gets noticed, you have great content to share and it represents you and your brand well.
I once had a very big, high profile wedding published that, despite it “checking all the boxes,” didn’t really represent my company well. I was almost a little bit embarrassed to be associated with it. Once I saw it printed, I knew that I couldn’t ever take a job like that again because I’d run the risk of being connected with the wrong type of work. I’d rather have one hit that is perfect and shows what I do best than 20 that are off brand or off message.
Check out Lindsay in action: